What are the responsibilities and job description for the Email Marketing Specialist position at Robert Half?
This position is fully onsite to start and then will transition to 3 days onsite, 2 days remote.
Robert Half's client in Central NJ is looking for a Jr. Marketing Automation/Email Marketing Coordinator for a 12-month CONTRACT role. This position is fully onsite to start and then will transition to 3 days onsite, 2 days remote.
Experience in Marketo is a HUGE plus!
- Assist in the creation, execution, and optimization of marketing automation campaigns, including email marketing, lead nurturing, and audience segmentation.
- Support day-to-day operations in Marketo (or similar platforms), including setting up workflows, managing lists, and analyzing campaign performance.
- Collaborate with cross-functional teams to ensure marketing automation aligns with overall business goals.
- Monitor and troubleshoot campaign performance, ensuring accurate data tracking and reporting.
- Maintain marketing databases and ensure data hygiene for accurate targeting and personalization.
- Assist with A/B testing and optimization strategies to improve engagement and conversion rates.
Qualifications:
- Experience with Marketo is a huge plus.
- 1 years of experience in marketing automation, digital marketing, or a related field.
- Familiarity with CRM platforms (Salesforce, HubSpot, or similar) is a plus.
- Strong analytical skills and the ability to interpret marketing metrics.
- Excellent attention to detail and organizational skills.
- Ability to work in a fast-paced environment and manage multiple tasks effectively.
Salary : $22 - $25
