Demo

Communications Specialist - New Holland

C​NH Industrial
Racine, WI Full Time
POSTED ON 2/22/2025
AVAILABLE BEFORE 5/4/2025

Responsibilities

PR & Communications :

  • Responsible for coordinating the daily internal and external communications needs of the New Holland brand and its team; includes a robust public relations strategy, strict internal & dealer email calendar, monthly / quarterly webinar coordination, etc.
  • Cross functional alignment with product managers and other subject matter experts to follow product launches, updates, etc., to share with media as appropriate
  • Timely response to inbound media requests as well as seek opportunities to pitch stories proactively based on product launch schedule and thought leadership activations
  • Responsible for coordination and activation of the brand’s sustainability and DE&I initiatives, as well as the activation of national and local brand partnerships

Digital & Traditional Marketing Project Management :

  • Responsible for maintaining marketing project timelines for special projects as assigned; including, but not limited to, events, licensing and merchandising, systems management, digital marketing systems and campaigns, etc.
  • Oversees content creation for social media calendar for New Holland Agriculture’s North America channels, working with external agency partners on creative and internal stakeholders on community management
  • Strict adherence to budget, timeline, and passion for detail in all execution
  • Data Analytics

  • Cross functional alignment to capture data, coordinate it, and share in a way that is meaningful to help marketing team make decisions to improve marketing efforts
  • Clear communication skills required to provide recommendations for optimization of marketing plans based on data
  • Qualifications

  • Bachelor’s degree in business administration, finance, marketing, advertising, or a related field
  • 2 years of experience in marketing (or a related field)
  • Foundational understanding of OEM-structured businesses
  • Willingness and availability to travel internationally and nationally up to 25% of the time
  • Company Benefits

    CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.

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