What are the responsibilities and job description for the Marketing Communications Manager - Brand and Precision Technology position at CNH Industrial?
Responsibilities
- Develop and implement integrated marketing, branding and promotional campaigns to drive awareness and demand for Case IH precision technology solutions and related portfolio of products.
- Work cross-functionally with marketing team to integrate precision technology into brand and product campaigns.
- Responsible for the development, reviews and approvals of product positioning, message pillars and content supporting precision technology segment.
- Build high-quality, engaging content (including collateral materials, creative assets and other sales support materials) supporting precision technology offering.
- Partner with marketing agency and partners to develop campaign briefs, timelines and KPIs.
- Ensure quality, message and voice consistency across marketing communications
- Provide strategic marketing mentorship and communication support for product launches, training programs, sales support and portfolio initiatives.
- Continually supervise and evaluate campaign metrics, market research and voice of customer insights to evolve and improve communications.
- Regularly report on campaign performance, scorecard metrics and insights providing data-driven recommendations for campaign optimization
- Use audience segmentation strategy to drive lead generation and conversion
- Identify opportunities to improve processes and workflows
- Learn and leverage e-platforms and digital tools for efficient collaboration between internal and external stakeholders.
- Support on-site product and brand activations at events, tradeshows, trainings, meetings and more.
- Generate compelling brand stories, content and thought-leadership opportunities for internal and external audiences.
- Assist with management of brand partnerships and sponsorship initiatives.
- Build relationships as key brand contact for industry partners.
Qualifications
The ideal candidate will have :
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
