What are the responsibilities and job description for the Product Specialist - Cash Crop position at CNH Industrial?
Responsibilities
- Work with the dealer network to drive sales of cash crop products as the primary in-field operational trainer providing own-and-use training for dealer sales staff.
- Heavy focus on participating with dealer in on-site customer meetings, customer demonstrations and clinics.
- Drive continuous improvement in dealer capabilities with precision technologies as a technical resource and product expert that provides hands on experience through demonstrations.
- Assist in regional marketing and training material development working with brand and product marketing managers, shared services and the field sales team.
- Provide voice of customer / voice of dealer feedback to the Brand (Product marketing group) to guide product development and marketing actions.
- Analyze and communicate regional trends pertaining to brand performance, competition and marketplace.
- Implement dealer marketing strategies in collaboration with our sales staff to increase sales and market share for cash crop equipment
- Support field sales and dealers with driven conquest opportunities and coordinate opportunities within the New Holland Customer Relationship Management (CRM) process to deliver sales.
- Activate annual marketing plans within your Region to achieve the key quantitative objectives – Market Share & Revenue.
- Support the distribution strategy in coordination with the Regional Dealer Development organization.
- Support regional and national trade shows and training as necessary.
- Manage and operate company inventory machines used for demonstration and training purposes.
Qualifications
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
