Senior Marketing Manager

C2 client, an unrivaled audio communication solutions and service company, seeks a skilled Senior Marketing Manager to join their team. The ideal candidate will be a results-driven, full-stack marketer with strong expertise in digital marketing (marketing automation, PPC, SEO, social media, content and email marketing). They also will be well-versed in HubSpot (Content, Marketing, Operations and Sales Hubs), skilled in developing lead generation programs, and adept at analyzing metrics to inform strategy and execution.

This role will be part of the client’s leadership team and will oversee and implement their overall marketing strategy, including inbound marketing initiatives, tradeshow marketing, and more, to drive measurable results to help grow their business.

Start Date: As soon as they find the right person

Duration: Full-time, Direct Hire

Location: Milwaukee, WI – Hybrid (3 days/week onsite)

Compensation: $80K - $90K, commensurate with experience

Key Competencies:

• Strategic thinking and planning
• Creativity and innovation
• Analytical skills and data-driven decision making
• Interpersonal and networking abilities
• Excellent time management, project management, and organizational skills

Job Description:

Marketing Strategy and Execution

• Work with the client's leadership and marketing teams to develop marketing strategies that align with the business's overall goals
• Manage and deploy comprehensive marketing strategies to drive brand growth, lead generation, and customer engagement
• Work independently and collectively with their agency partner to lead multi-channel campaigns across digital, social, email, and event marketing platforms
• Oversee the marketing budget and work closely with the President continuously to ensure forecasts are accurate and projects are within budget
• Analyze marketing metrics and performance data to refine strategies and ensure measurable ROI

HubSpot Expertise

• Optimize the use of HubSpot for CRM, marketing automation, and reporting
• Develop workflows and automated campaigns to nurture leads through the sales funnel
• Monitor and enhance lead scoring, segmentation, and analytics
• Stay up-to-date on current software developments, training, and associated certifications

Lead Generation and Inbound Marketing

• Create and execute inbound marketing programs with their agency partner to attract and convert high-value leads
• Develop strategies to enhance SEO, paid search, and organic traffic to improve visibility and lead acquisition
• Monitor website performance and implement enhancements to optimize conversions

Content Creation and Curation

• Collaborate internally and externally with the team to produce high-quality content, including blogs, whitepapers, case studies, videos, and social media posts
• Utilize storytelling through customer testimonials and case studies to amplify their differentiators
• Ensure brand consistency across all content and marketing materials

Tradeshow and Event Marketing

• Lead marketing initiatives for tradeshows and industry events to maximize lead generation and brand exposure
• Collaborate with sales teams to align event goals with broader marketing strategies

Team Leadership and Collaboration

• Work closely with cross-functional teams, including sales, marketing, and leadership, to align marketing efforts with business objectives
• Participate as an active member of the client's Leadership Team to drive and support key business decisions and marketing initiatives

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field or comparable work experience
• 7 years of experience in digital marketing, marketing automation, and brand strategy
• Proven expertise in HubSpot, including CRM, workflows, and reporting
• Strong analytical skills with a track record of developing data-driven strategies
• Exceptional content creation and curation abilities
• Experience in managing successful inbound marketing programs and lead-generation strategies
• Familiarity with tradeshow and event marketing, including logistics and campaign coordination
• Excellent communication and people skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Qualifications:

• HubSpot Certification(s) in various marketing practice areas
• Creative skills in graphic design and content creation
• Skilled in using AI tools to improve marketing productivity, strategy, and efficiency
• Proficiency in Adobe Creative Suite, Google Analytics, Canva, Microsoft Office 365, Microsoft CoPilot, Asana, and other MarTech software

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.