What are the responsibilities and job description for the C4 Technical Services is hiring: SEO Marketing Automation Specialist - Salesforc position at C4 Technical Services?
Marketing Automation Specialist - Salesforce marketing Cloud and Pardot
Location : Remote
POSITION SUMMARY : (Why this role exists)
The Senior Marketing Automation Specialist is responsible for the execution and support of communications through Salesforce Marketing Cloud and other ESPs.
This role will rely on his or her experience to implement emails that follow best practices for all email platforms and clients, deliverability, render optimization, and all email delivery rules and regulations. They will partner closely with Marketing Managers and IT to create digital solutions. This role will analyze and report on campaigns to optimize the digital experience.
The ideal candidate will have strong understanding of marketing and a willingness to advance their technical skills.
ACCOUNTABILITIES : (The primary functions, scope and responsibilities of the role )
- You will be creating emails and SMS texts within our strategic vision. This will include building communications from scratch, utilizing existing templates, and harnessing dynamic content.
- Lead the Marketing Automation Specialists in the creation on communications within the marketing automation platform. Communications may be incorporated into journeys or be a one-off send to a target audience.
- Production lead for Marketing Automation in partnership with manager. Advise on overall capacity and resource needs.
- Help lead and support the enhancement of the platform including onboarding new business units, both domestic and international
- Use data extensions to build the audience lists for sends. Manage and maintain audience segmentation.
- Facilitate implementation of communications based on editorial calendar and Persona journeys.
- Ensures email templates meet brand guidelines by working closely with our creative and UX partners
- Ensures integrity of email send lists, including the monitoring of unsubscribes, bounces and engagement.
- Utilize analytical skills and digital analytics tools to evaluate performance; identify and quantify measurement metrics, KPIs, conversion metrics and ROI.
- With other members of the team, shares responsibility for troubleshooting and supporting the health of the systems we maintain.
- Provides mentoring to new employees and junior Marketing Automation Specialists to enable effectiveness of the marketing automation platform.
- Work closely with Product Owners on cross-functional initiatives.
REQUIRED QUALIFICATIONS :
Email optimization
o Ability to proof / edit content
o A / B testing
o Ability to build email templates and email components
o Build email journeys
o Use dynamic content
o List management reporting
o Data extensions; ability to manipulate data
Ability to :
Education and / or Experience :
PREFERRED QUALIFICATIONS :
DICE
mshaw@c4techservices.com
