What are the responsibilities and job description for the University Development Representative (Student Outreach and Recruitment) position at California Miramar University?
California Miramar University is dedicated to delivering a 21st-century global education of the highest quality through a student-centered interactive learning environment that integrates online and hybrid learning modalities. We prioritize fostering a supportive and inclusive academic environment that empowers students to achieve their full potential.
Job Overview
California Miramar University is growing, and we are looking for a dynamic, professional, and experienced University Development Counselor to join our team in San Diego. If you have a knack for building relationships, a background in higher education recruitment, and a desire to contribute to student success, this role is perfect for you!
Key Responsibilities:
Student Outreach and Engagement:
- Develop and implement recruitment strategies to attract prospective students.
- Attend high school fairs, college fairs, and other educational events to promote the university.
- Conduct information sessions, campus tours, and virtual presentations.
- Build relationships with guidance counselors and community leaders to facilitate recruitment.
Admissions Counseling:
- Advise prospective students on admission requirements, academic programs, and campus life.
- Guide students through the admissions process and assist with financial aid options.
- Provide personalized support to applicants, helping them navigate challenges.
- Respond promptly to the needs of students.
Marketing and Communication:
- Assist in creating promotional materials and communications (emails, brochures, social media) to engage target audiences.
- Manage digital channels and collaborate with the marketing team to ensure consistent messaging.
Data Tracking and Analysis:
- Track student inquiries, applications, and enrollment trends.
- Analyze recruitment data and report outcomes to senior management.
- Ensure the accuracy of data for prospects, inquiries, and applicants for correspondence and database purposes.
- Create and maintain goal-tracking documents that monitor progress, highlight areas for improvement, and escalate concerns that need attention and action.
Event Planning and Coordination:
- Coordinate both on- and off-campus recruiting activities, such as presentations, career fairs, campus interviews, and conferences, to generate new interest and cultivate continued interest with existing prospects.
Diversity and Inclusion Initiatives:
- Develop recruitment strategies aimed at increasing diversity within the student body.
- Establish relationships with underrepresented groups, first-generation college students, and international students.
Collaboration with Academic Departments:
- Partner with academic departments to align recruitment efforts with program offerings.
- Serve as a liaison between prospective students and faculty to address program-specific questions.
Required Qualifications:
Education:
- Bachelor’s Degree or higher with an emphasis in Business Administration, Marketing, Communications, or related fields.
Certifications (Preferred but not required):
- Admissions and Enrollment Management Certification (e.g., NACAC’s CAEM or AACRAO’s CEMP)
- Marketing and Communications Certifications (HubSpot, Google Analytics, etc.)
Experience:
- At least 2 years of experience in higher education recruitment, marketing, admissions, or sales roles.
- Experience in guiding students through the application and enrollment process is highly beneficial.
- Proficiency in CRM systems, social media, and digital marketing tools.
- Experience in event planning and project management.
Skills:
- Strong communication and presentation skills.
- Ability to work independently and as an integral part of a team.
- Ability to analyze data and adjust strategies accordingly.
- High energy and passion for recruiting.
- Empathy and cultural sensitivity, with a focus on diversity and inclusion.
- Organizational and time management skills.
- Detail-oriented and resilient.
- Goal-oriented and confident.
- A team player with a positive attitude.
Special Requirements:
- Flexible hours, with potential evening or weekend commitments for events.
- Willingness to travel for outreach and recruitment activities.
- Ability to handle peak recruitment seasons and high workloads.
California Miramar University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Job Type: Full-time
Pay: $68,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- Are you able to work flexible hours, including occasional late evenings and weekends, to accommodate business needs?
Education:
- Bachelor's (Required)
Experience:
- Student recruitment (not employees): 3 years (Required)
Ability to Commute:
- San Diego, CA 92108 (Required)
Work Location: In person
Salary : $68,000 - $85,000