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Martech Architect

Calsoft Pvt Ltd
Dallas, TX Full Time
POSTED ON 3/5/2025 CLOSED ON 4/2/2025

What are the responsibilities and job description for the Martech Architect position at Calsoft Pvt Ltd?

Job Details

This Role is open for Dallas TX/ Ashburn VA/ Atlanta GA/ Baskin Ridge NJ Locations.

About the Role We are seeking a Martech Architect with expertise in Google Cloud Platform (Google Cloud Platform), BigQuery, and Customer Data Platform (CDP) development. In this role, you will be responsible for architecting and implementing a scalable and efficient customer data infrastructure that enables data-driven marketing and personalized customer experiences. Key Responsibilities

  • Design and implement scalable Martech architectures leveraging Google Cloud Platform services such as BigQuery, Cloud Storage, Cloud Functions, and Pub/Sub.
  • Build and optimize Customer Data Platforms (CDP) to unify and activate customer data from various sources.
  • Develop data pipelines using BigQuery, Apache Beam (Dataflow), and other ETL/ELT tools for data ingestion and processing.
  • Collaborate with marketing, analytics, and engineering teams to ensure seamless data integration and activation across CRM, DMP, and marketing automation platforms.
  • Define and enforce data governance, security, and compliance best practices to protect customer data.
  • Enable real-time and batch data processing for personalized marketing campaigns, audience segmentation, and customer journey analytics.
  • Work with marketing teams to implement and optimize customer identity resolution and data unification strategies.
  • Develop and maintain API integrations with third-party marketing tools, CDPs, and data activation platforms.
  • Stay updated with Martech trends, privacy regulations (GDPR, CCPA), and best practices in customer data management.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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