Martech Architect

This Role is open for Dallas TX/ Ashburn VA/ Atlanta GA/ Baskin Ridge NJ Locations.

About the Role We are seeking a Martech Architect with expertise in Google Cloud Platform (Google Cloud Platform), BigQuery, and Customer Data Platform (CDP) development. In this role, you will be responsible for architecting and implementing a scalable and efficient customer data infrastructure that enables data-driven marketing and personalized customer experiences. Key Responsibilities

• Design and implement scalable Martech architectures leveraging Google Cloud Platform services such as BigQuery, Cloud Storage, Cloud Functions, and Pub/Sub.
• Build and optimize Customer Data Platforms (CDP) to unify and activate customer data from various sources.
• Develop data pipelines using BigQuery, Apache Beam (Dataflow), and other ETL/ELT tools for data ingestion and processing.
• Collaborate with marketing, analytics, and engineering teams to ensure seamless data integration and activation across CRM, DMP, and marketing automation platforms.
• Define and enforce data governance, security, and compliance best practices to protect customer data.
• Enable real-time and batch data processing for personalized marketing campaigns, audience segmentation, and customer journey analytics.
• Work with marketing teams to implement and optimize customer identity resolution and data unification strategies.
• Develop and maintain API integrations with third-party marketing tools, CDPs, and data activation platforms.
• Stay updated with Martech trends, privacy regulations (GDPR, CCPA), and best practices in customer data management.