What are the responsibilities and job description for the Digital Marketing Director position at Cameron Smith & Associates, Inc.?
Company Overview
Cameron Smith & Associates, Inc. is a leading manufacturer, seller, and distributor of disposable aluminum bakeware. The company seeks an experienced Marketing Manager to drive brand strategy and execution.
Job Description
The ideal candidate will have a strong background in Consumer Packaged Goods (CPG) Brand Marketing with a proven track record in traditional grocery retail channels.
Responsibilities
- Drive brand strategy and execution to ensure consistency across all touchpoints.
- Develop and implement cohesive brand messaging, themes, and communication strategies.
- Lead packaging projects to ensure consumer appeal, cost efficiency, quality, and regulatory compliance.
- Identify and adopt innovative marketing strategies to enhance engagement.
Requirements
The successful candidate will possess:
- A Bachelor's degree in Business (Marketing preferred).
- Experience in CPG marketing, ideally within the traditional grocery retail sector.
