What are the responsibilities and job description for the Senior Associate, Growth Marketing position at campusedu?
About Campus
Campus is on a mission to accelerate the talent of tomorrow and reimagine what college can (and should) be. The problem is clear: college costs have skyrocketed, but outcomes haven’t. Traditional college hasn’t kept up with the aspirations of today’s students—and they can’t afford to wait.
At Campus, we’ve built a two-year, accredited college where students learn from top professors at universities like Princeton, Stanford, and Howard, in live, online classes. Our students graduate with in-demand business and AI skills—ready to launch their careers or transfer to top four-year universities. Our unique approach is grounded in a pioneering technology platform and a heavily-researched student success model that offers students dedicated advisors and on-demand tutoring and coaching. We were also named one of Fast Company's Most Innovative Companies of 2024.
We’re backed by an exceptional investor team that believes deeply in our vision for the future of education, including General Catalyst, Founders Fund, Bloomberg Beta, 8VC, Rethink Education, Sam Altman, Jason Citron, Shaquille O’Neal, and others.
The world has changed. Higher ed needs to catch up, and we’re leading the way - come join us!
About the Team
Our marketing team drives the growth of the Campus brand and student recruitment for our degree programs. Combining brand and performance marketing expertise, we collaborate with a network of agencies and contractors to deliver impactful, results-driven campaigns.
About the Role
We’re looking for a Senior Associate, Growth Marketing to play a pivotal role in helping grow enrollments and enabling the marketing team operate more effectively and efficiently at a key moment in our startup’s growth trajectory. As we lay the foundation for scale, this role is critical to ensuring that our marketing operations can grow seamlessly while remaining streamlined and data-driven. The Senior Associate, Growth Marketing will collaborate across all teams to develop new, scalable enrollment and growth strategies and leverage software and AI tools to improve process,drive efficiency, organization, and performance tracking. By establishing scalable workflows and clear communication channels, this role will empower the marketing team to focus on delivering impactful campaigns and achieving ambitious goals.
You’re excited about this opportunity because you will…
- Develop an effective and scalable referral marketing program that leverages our most valuable marketing and storytelling assets: our students, staff, faculty and partners.
- Partner with the Product and Admissions teams to uncover growth opportunities in our existing admissions and enrollment process
- Track and report on team performance, analyzing progress toward internal objectives and organizational KPIs and OKRs, and providing actionable insights to marketing leadership.
- Lead project management efforts for select internal initiatives (i.e. new program launches), keeping projects on track, focused, and aligned with broader team goals.
- Develop and maintain a central repository for process documentation and cross-team communication by expanding the use of tools like Notion. Create, organize, and manage detailed guides, workflows, and reference materials.
- Enhance team efficiency by partnering with IT to optimize the use of collaboration and productivity tools, proposing strategies for improved workflows and cross-functional coordination.
We’re excited about you because…
- You bring 3 years of professional experience in Growth, Product, or CRM Marketing
- You have demonstrated experience creating marketing programs focused on increasing customer acquisition, retention, and or LTV
- You have experience working in a fast face, data driven environment
- You have proven expertise in using tools like Asana, Notion, Slack, Google Docs, or similar platforms, and you know how to optimize them to streamline workflows and improve documentation.
- You have exceptional attention to detail, ensuring accuracy and proactively identifying and addressing potential issues before they become problems.
- You thrive on solving problems, taking a proactive approach to finding opportunities for greater efficiency, clarity, and collaboration.
- You’re a strong communicator, with excellent written and verbal skills, and you know how to work effectively across teams to build relationships and ensure alignment.
What you’ll get:
- A compensation package that includes a base salary (75,000 - 95,000) equity grant
- Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location.
- Medical Insurance free Dental and Vision Insurance
- 401(k) match
- “Take what you need” PTO several paid holidays
- In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶)
- Flexible working hours & a hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
- Social events - happy hours, birthday celebrations, holiday parties, & more
- Opportunity to make an impact – you’ll be an integral player in bringing our vision to life
