What are the responsibilities and job description for the Senior Growth Marketing Associate, Content position at Maven Clinic?

Job Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC / FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including :

Fortune Change the World (2024)
CNBC Disruptor 50 List (2022, 2023, 2024)
Fortune Best Workplaces for Millennials (2024)
Fortune Best Workplaces in Health Care (2024)
TIME 100 Most Influential Companies (2023)
Fast Company Most Innovative Companies (2020, 2023)
Built In Best Places to Work (2023)
Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
Fast Company Best Workplaces for Innovators (2022)
Built In LGBTQIA Advocacy Award (2022)

Maven is looking for a Senior Associate to help build and execute our content strategies for our B2B and B2B2C audiences.

You'll work closely with our Growth Marketing, Member Growth Marketing, and Copy teams to execute on content strategies across several of our audiences (employers, brokers, and members). You'll help to produce content including webinars, blog posts, emails, thought leadership content, and video. Reporting into the Senior Content Marketing Manager, you will help expand Maven's content ecosystem to support our pipeline efforts and drive member enrollment.

As the Senior Growth Marketing Associate at Maven, you will :

Support the webinar strategy for our B2B and B2B2C audiences, including talking points and slide creation, speaker preparation, sales and client success enablement materials, hosting, and light event logistics management

Manage production and hosting of new B2B2C content, including sourcing new content, creating assets in Canva, updating existing content, and hosting content pieces in Highspot and Canva

Identify and execute on opportunities for content repurposing across channels (email, video, and account-based marketing)

Contribute to Maven's video strategy, including identifying appropriate themes and campaigns for video content, writing scripts and storyboards, and repurposing long-form video assets like webinars into short-form clips

Support Maven's SEO content program, including blog planning, freelance writer management, SME quote sourcing, and publishing on Webflow

Contribute to the B2B content & campaign strategies and lead the B2B2C strategy, including ideating relevant key themes, identifying supporting content assets, and planning content production in partnership with Copy Leads

Monitor performance of content assets to help inform the B2B and B2B2C content strategies

We're looking for you to bring :

3 years of experience in content marketing, experience in both B2B and B2B2C content preferred

A strong understanding of digital and traditional marketing channels, and a creative approach to content

Ability to write engaging, effective, on-brand, grammatically correct copy

Ability to work within an existing brand voice and carry it through consistently across various messaging channels.

Ability to meet deadlines and effectively manage several requests at once

Ability to accept and act on constructive feedback

Exceptional collaboration and communication skills to work effectively with cross-functional teams

Nice to have :

Healthcare, agency, or high-growth startup experience

Canva (or similar platform) experience

Experience with AI-powered video editing software (like Capsule or similar)

For candidates in NYC, CO, or CA, the base salary range for this role is $85,000 - $110,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role is only open to candidates in the NYC metropolitan area and will require you to be in-office for 3 days each week (Tuesday, Wednesday, Thursday). While flexibility will always be core to Maven's policies, we also believe in the power of in-person connection. Our hybrid work policy was created with both principles in mind.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits :

Maven for Mavens : access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

Whole-self care through wellness partnerships

Hybrid work, in office meals, and work together days

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)

Annual professional development stipend and access to a personal career coach through Maven for Mavens

401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099 / Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at : security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.

Salary : $85,000 - $110,000

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