What are the responsibilities and job description for the Senior Director, Global Digital Marketing position at Candela Corporation?
Senior Director, Global Digital Marketing
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Requisition Number 2797
Location US - Remote
Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic applications including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring, and other common indications.
This position will report to the AVP, Global Demand Generation and Digital Marketing and will perform duties acting in the capacity of a coach and key contributor.
Responsibilities :
- Strategic Leadership :
Develop and implement a holistic digital marketing strategy that aligns with the company's overall business objectives.
Oversee the execution of digital marketing campaigns across all key channels, including web, social media, email marketing, SEO, and PPC.
Lead a team of digital marketing professionals, providing direction, support, and mentorship.
Ensure the company’s corporate and translated websites are optimized for user experience, SEO, and lead generation.
Collaborate with web lead to implement updates and enhancements.
Oversee the monitoring of website performance metrics and use data to drive continuous improvement.
Develop and oversee execution of web content strategy.
Develop and execute a robust social media strategy for global and regional B2B and B2C channels, including social platforms in Asia, e.g., WeChat, Little Red Book, Weibo, Kakao etc.
Oversee content creation, scheduling, and community management to ensure brand consistency, engagement as well as achieving established KPIs.
Utilize social media analytics to measure and report on the effectiveness of campaigns and adjust strategies accordingly.
Oversee the creation and execution of email marketing campaigns aimed at lead generation, nurturing, and driving conversions.
Ensure email marketing efforts are integrated with other digital channels and aligned with overall marketing goals.
Monitor and analyze email campaign performance, implementing A / B testing and other optimization techniques.
Use data-driven insights to inform digital marketing strategies and tactics.
Create and present regular performance reports to senior leadership, highlighting key metrics and insights.
Stay abreast of industry trends and emerging technologies to keep our digital marketing strategies innovative and effective.
Work closely with the cross-functional team including brand leads and sales leadership to align digital marketing efforts with revenue goals and lead generation initiatives.
Partner with other departments such as service, inside sales, and IT to ensure cohesive and integrated marketing efforts.
Foster a collaborative and high-performing team culture.
Knowledge / Educational Requirements :
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