Senior Director, Downstream – Global Strategic Marketing, Spine

Job Title: Senior Director, Downstream – Global Strategic Marketing, Spine

About Johnson & Johnson:

We believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured.

About the Role:

The Senior Director drives global NPI launches, life cycle management of Focus and Legacy products, and orchestrates forecasting efforts; builds pricing frameworks, designs downstream strategy, leads integration with VELYS/ET omnichannel marketing campaigns, and owns all income and cash flow targets, inclusive of inventory, for the global Spine businesses.

Key Responsibilities:

• Applying principles of Marketing, Launch Excellence, and LCM to drive sustainable growth in the short- to medium-term;
• Leveraging above to develop innovative strategies and tactics that will enhance customer/account/patient value and accelerate growth of NPI and Focus products;
• Providing strong analytical support/leadership, through a cross-functional team, in the areas of forecast management (MAPE/BIAS), launch optimization metrics, capital and operating expense management (in partnership with the Marketing Ops & Analytics team), revenue, income (i.e. profitability) and inventory (i.e. cash flow);
• Drive strategy for external partnerships and their portfolio additions; develop framework for relationship management from senior to junior levels;
• Collaborating with regional marketing (e.g. EMEA and APAC), internal and external business partners, and VELYS Spine Marketing in the development of current and future brand/omnichannel strategies;
• Spending time with customers, domestic and global, to develop relationships, understand needs and translate into insights that drive Upstream strategies;
• Designing clear, measurable, and objective talent development/management plans holding to direct report people leaders accountable for executing it; engaging business partners (e.g. Supply Chain, Regulatory, Finance, HEMA, Supply, etc.) to drive holistic development of team; build a robust talent pipeline program in coordination with other JJMT Orthopedic GSM programs;
• Lead and evolve DE&I efforts (e.g. Women in Spine) through continued partnership with key global KOLs, societies, conferences, and new organizational partners to drive sustainable progress;

Qualifications:

• Bachelor's degree or equivalent required;
• MBA preferred;
• A minimum of 10 years of business experience (including 5 years in management) with previous experience in Sales, Marketing, Education, and/or Finance;
• A track record of leading initiatives to improve customer experiences, or to improve business outcomes;
• Proven strong collaboration skills to effectively partner with regional and global business partners;
• Demonstrated ability to build, test and gain support for strategies around nascent strategies/technologies;
• A strong understanding of P&L, balance sheet and cash flow management to ensure that the business can invest in strategic areas;
• A strong ability to connect portfolio strategy to greater ROI;
• A strong understanding of the sales cycles for capital equipment and digital assets;
• Experience in building/shaping technology strategies in product and sales education/training;
• A strong grasp of the business processes involved in operating in the medical devices, robotics and/or digital space;
• Demonstrated ability to lead a team to high performance through development, motivation and management of goals and priorities;
• Ability to communicate effectively to senior leaders, to provide strategic and organizational implications of issues or decisions, to facilitate informed decisions;
• Proven ability to review data sets and discern trends, anomalies, and opportunities for improvements in customer transactional experiences;
• Creative thinking and strong customer centric problem-solving skills;
• Strong presentation skills and ability to influence others;
• Ability to establish and maintain credibility as a knowledgeable business partner across the business;
• Ability to lead within a matrix organization and to adapt to a rapidly changing environment;
• Familiarity with the Spine industry;
• Experience in building effective customer-centric teams.

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