What are the responsibilities and job description for the Marketing Manager Job at Candlewick Press in Atlanta position at Candlewick Press?
This is an exciting opportunity to join The Walker Books Group, one of the world’s leading publishers of books and content for young readers, renowned for its truly original publishing and outstanding quality. This position reports to the VP, Consumer and Brand Marketing, and will play a key role in consumer-facing marketing for The Walker Books Group US publishers Candlewick Press, Holiday House, Peachtree, and their imprints. The Marketing Manager will work with the VP and other team members on marketing campaigns for both frontlist and backlist titles, including advertising, newsletter marketing, and websites, and supporting overall marketing strategy by crafting and executing campaigns to target children’s book consumers, crossover readers, and parents and grandparents of readers. This position will also play a key role in developing and executing partnerships.
The ideal candidate will be an organized and dynamic marketing professional with knowledge of the children’s books marketplace; with experience using data and metrics to assess campaign success; and someone who loves connecting readers with books. This is a highly collaborative role, perfect for someone with initiative and creativity, and also an eye for detail and scheduling.
Responsibilities include :
- Executing advertising campaigns (digital, social, print, podcast) from insertion orders to results analysis
- Independently managing marketing campaigns for select titles across the list
- Newsletter content creation for books ranging from preschool board books to young adult novels, established brands, and debut authors / illustrators
- Backlist marketing, including seasonal and holiday titles, with an eye toward expanding reach for evergreen titles and developing new audiences for growing ones
- Building and maintaining relationships with external partners
- Seasonal website updates and content creation
- Close collaboration with sales and other marketing colleagues
- Communicating thoughtful marketing and advertising updates and analyses leading up to, during, and after publication to both external and internal stakeholders
- Using digital tools and analytics to drive marketing strategies
Qualifications and Skills :
This is a full-time position based in Somerville, MA, Atlanta, GA, or New York, NY with the option for hybrid work. The salary range for this position is 50-65k based on experience and location. A comprehensive benefits package is offered including medical, dental, life and disability insurance; flex spending and 401k plans, voluntary benefits, generous paid time off and much more!
All children deserve to see themselves, their families, and their communities represented in the books they read. As children’s book publishers, it is our goal to ensure that the books and content we publish authentically and joyfully reflect the world around us. As an employer, we are committed to creating and maintaining a supportive working environment where everyone is included, valued, and empowered to do their best and most creative work. As an equal opportunities employer, we welcome candidates from all backgrounds without regard to race, ethnicity, gender identity, sexual orientation, age, disability, religion, sex, or any other characteristic protected by law and those not yet protected by law.
To Apply : submit a resume and cover letter via e-mail to careers@candlewick.com, referencing "Marketing Manager".
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