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We are looking for an experienced, creative, and skilled SEO and Content Strategist with a passion for digital marketing to join our dynamic team!
The SEO and Content Strategist is responsible and accountable for the successful creation, curating, and management of relevant SEO and Content Strategy for clients that meet and exceed client contract expectations.
The successful candidate will have the following skills, if this sounds like you, we’d love to hear from you!
- You are well versed in SEO and Content Strategy
- You are an expert at researching insights and conducting keyword research
- You are an expert at conducting Content Gap Analysis and translating findings into successful strategy in the form of Information Architecture (IA) [Including the discovery path]
- Skilled at presenting the IA and the Content Strategy to internal team members and clients ensuring best practices are followed throughout
- Experienced at creating copywriting briefs to be used by the Copywriter
- You are results oriented with keen attention to leading digital marketing concepts in order to facilitate an increase in client’s generation of online leads and sales
- You are a creative thinker with excellent communication and organizational skills
Candybox Marketing is an award-winning full-service digital marketing agency located just outside of Toronto. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2021 and 2022. We are a team of innovative marketers looking to make the web sweet!
This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.
Start Date : ASAP
Responsibilities
SEO Key Actions
Work with clients in a variety of industriesDevelop and execute SEO projects for clientsMeet with clients to gain an understanding of their brand, business, project and marketing objectivesParticipate in strategizing sessions with the Internal TeamConduct thorough SEO research on client industry topicsConduct Content Gap AnalysisResearch and implement search engine optimization recommendationsExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROITrack, report, and analyze website analyticsCreate website IA based on top performing keywords, content gap analysis, UX best practicesPresent revised website IA to the clientOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeConduct SEO Audits and create strategies for optimizing key SEO elements on client websitesReview Google Analytics / In-Platform Analytics and, based on results, make the necessary content changes to improve lead generation for clientsWork with the Dev Team to fix technical back-end SEO issues for clientsManage and provide monthly / quarterly reports to clientsDevelop and execute content such as copy, multimedia articles, blog posts, email marketing campaigns and content for other digital elementsFollow all department project management processes (Monday.com Boards, Toggl, Google Drive, Slack, Zoom and email communications)Stay up to date with new strategies and case studiesMaintain up to date Toggl and Monday Boards as per department process requirementsContent Strategist Key Actions
Perform exhaustive research to gain in-depth knowledge of all customer personasPerform extensive research and analysis on consumer thoughts and trendsCreate specifications and content appropriate for the brand’s customer personasDevelop brief for copywriting team outlining key topics and keywords to include in copyLeverage consumer insight to map customer journeys and the best way to fulfill and address user needsIntegrate user and SEO research to identify content gaps and make strategic recommendations across web, social and other project typesPlan the editorial calendar and content propositionCollaborate with relevant departments to implement the strategyOversee writing style and tone for all contentDevelop content governance guidelines for tone, style, and voice of all content, and ensure they are followedDevelop editorial strategy ensuring content is consistent across all delivery platformsConduct periodic content auditsTrack and calculate content ROIEnsure that content strategy meets business objectivesStrategize and improve content delivery and promotionAnalyze content marketing strategy to evaluate successRequirements for the Role
Marketing Graduate2-3 years SEO and Content Strategy experience2-3 years SEMRUSH experienceFamiliar with the top social media platforms (Blogging, Facebook, LinkedIn, Twitter, Instagram)Experience in design and image creationExperience with software : Klaviyo, other Email / SMS softwareExcellent copywriting skills and ability to plan, direct, design, and edit content that gets results.Content presentation skills demonstrating the ability to determine how content should be packaged for new and existing consumers.Content delivery skills demonstrating the ability to determine the best distribution channel to deliver content to your audience.Experience with Canva, Sketch, or Adobe ProductsEasily learns new software (Reporting, tracking etc)Proficient in an Apple and Google Drive environmentWhat We Are Looking for in a Successful Candidate
Acts with IntegritySelf-ManagedAccountableDo what you say you will doConsistently demonstrates positive behaviourTakes InitiativeStrong Work EthicPunctualEngages positively with othersBuilds RelationshipsEffective ListenerEffective Communicator (sensory, written and oral)CreativeResults OrientedAchievement DrivenAnalyze and PredictEffective Conflict ManagerWork well under pressurePositively acts on FeedbackWhat We Offer
Health benefits (dental, eye care, physio, medical, massage, and more)
Quarterly bonus eligibility based on performance and company success
Work from home privileges
RRSP contribution matches
Day off on your birthday
Please use this link to apply! Please submit a resume along with a cover letter addressed to Darrell Keezer (he writes the cheques). We would love to see anything else you would like to provide us.
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