Market Research & Data Analyst

Overview

The Market Research & Data Analyst will be responsible for providing data and trends to marketing, sales and product teams for all imaging products to inform decision making. The person in this role will complete weekly/monthly reports, conduct primary and third party research, craft surveys and assist with focus groups and in-depth interviews.     This position is full time and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).  Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

- Provides support for the product marketing function through research and analyze competitor trends to inform product and marketing teams to provide hard data for strategic business decisions. - Support account specific sales trends analysis to increase key retailers business - Compile and analyze reporting voice of customer data to provide customer feedback for product development and quality control. - Assist in primary research projects including focus groups and in-depth interviews to provide guidance for future product development or inform strategy to marketing and sales teams. - Draft, program and analyze surveys for registered customers to provide feedback to product teams for future product development as well as uncover any trends to assist in marketing activity or future product launches. - Utilize current resources to provide insights to help strategy on marketing and sales initiatives.   

Qualifications

Please note: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.   - Bachelor's degree required (marketing, economics, statistics) plus 3-5 years relative experience. - High level of Business Acumen required - Advanced MS Excel experience required (pivot tables, vLookups, etc.) - Proficient in SQL - Experience with Python a Plus - BI Tool Experience (Tableau, Looker etc.) - Excellent written and oral communication skills required. - Previous experience in drafting and coding surveys is a plus - Excellent Presentation Skills - Ability to manage multiple projects prioritizing and time allocation. - Possesses strong statistical, critical thinking and analytical skills. - Sound decision making, high accuracy and solid task prioritization skills are a must. - Understanding the basics of photography/videography is not required, but is a plus - Occasional travel may be required     The Company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2022† and is one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Posting Tags

#LI-BH1 #CUSA #LI-HYBRID

Salary : $30 - $0