Marketing Manager

Job Overview:

The Marketing Manager at Capillary Technologies is responsible for executing and optimizing marketing campaigns that drive customer engagement and business growth. This role involves managing end-to-end campaign execution, ensuring seamless execution across multiple platforms, and aligning with client goals. The ideal candidate will have strong technical and analytical skills to drive reporting, along with a deep understanding of digital marketing strategies, customer engagement, and campaign performance optimization.

Job Description:

1. Oversee the setup and configuration of complex campaigns across various platforms and tools
2. Set up and configure campaigns using Internal tools and Loyalty platforms
3. Drive the on-boarding of customers with Capillary products
4. Utilize APIs to integrate marketing tools and streamline campaign processes.
5. Manage the use of ticketing tools to track and resolve campaign-related issues efficiently.
6. Collaborate with marketing, analytics, and product teams to develop and implement effective campaign strategies.
7. Oversee Campaign Design and triage rendering issues using HTML
8. Analyze and interpret campaign performance data using SQL to provide actionable insights.
9. Mentor junior team members and provide guidance on best practices in campaign execution.
10. Drive process improvements to enhance operational efficiency and campaign effectiveness.
11. Stay updated on industry trends and emerging technologies to continually refine campaign strategies.

Requirements:

1. 3 years of experience in campaign execution or a related field, with a proven track record of managing successful campaigns
2. Strong project management skills, with the ability to prioritize and manage multiple requirements simultaneously and ensure on-time delivery
3. Strong analytical mindset and problem solving skills to navigate across multiple teams and time-zones
4. Expert knowledge of HTML to guide teams to design campaign mailers
5. Basic knowledge of APIs and experience using them to enhance campaign functionality.
6. Basic knowledge in SQL for data analysis and reporting.
7. Exceptional communication and leadership skills, with the ability to influence cross functional teams.
8. Proficient in MS Office, including:

• Excel: Data analysis, pivot tables, charts, and advanced formulas.
• Word: Document creation, formatting, and collaboration.
• PowerPoint: Presentation design and delivery

Preferred Qualifications:

1. Experience with marketing automation platforms and Loyalty CRM systems.
2. Advanced understanding of digital marketing concepts, data analysis, and performance metrics.
3. Bachelor’s degree in Marketing, Business/ BE / B.tech /BSc related field
4. Postgraduate with preferably 3-4 years of experience in customer support, account management experience or client servicing