Brand Manager

Who We Are:

Command Challenge Coins is a dedicated division of Capital Gifts, specializing in the creation of unique challenge coins and custom executive gifts. Based in the DC-Virginia area, we are strategically positioned to serve a diverse and prestigious clientele that includes military branches, government agencies, and corporate entities. Our team collaborates closely with each client, turning their visions into tangible symbols of honor and distinction that exceed expectations and foster a sense of achievement within their organizations.

The Role:

We are seeking a Brand Manager to elevate the Command Challenge Coin brand through exceptional design, storytelling, and visual website, blog and social media communication. This role is a blend of strategy, creativity, and hands-on sales and service execution, requiring strong expertise and a passion for building a brand that resonates.

You’ll lead the charge in crafting compelling visual assets – including videos, infographics, custom graphics – while also providing exceptional customer service by assisting customers with their challenge coin designs, development and orders.

You own the brand! Your work will directly impact how Command Challenge Coins is perceived by customers, prospects, and the broader market, making you a vital contributor to our success.

This role is ideal for individuals who are enthusiastic about creating positive interactions with customers while leveraging their marketing expertise to drive results. If you are ready to build on your experience, apply what you’ve learned in school, and make an impact in a dynamic environment, we encourage you to apply!

Key Responsibilities:

Product & Service Champion:

• Serve as a champion of Command Challenge Coins services in all customer interactions.
• Respond to customer inquiries via phone, email, and chat professionally and promptly.
• Provide product knowledge, design recommendations and solutions to enhance product.
• Guide product development to meet customer needs.
• Upsell additional products and services to maximize sales opportunities.
• Accurately and efficiently manage the prioritization of multiple customer projects and constantly monitor the subsequent turn of events
• Manage relationships with external vendors to ensure high-quality deliverables.
• Stay up to date with current design trends and product knowledge.

Brand Leadership:

• Lead the evolution of the Command Challenge Coins brand, ensuring it is consistently applied across all channels and resonates with our target audience.
• Continually analyze market trends, customer insights, and competitive landscape to execute on opportunities for growth.
• Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies aligned with company growth goals.

Brand Building:

• Plan, create and execute engaging content for multi-channel marketing campaigns, including digital, print, social media, and email marketing.
• Oversee social media accounts and ensure brand consistency.
• Write pitches, blog posts and articles.
• Actively showcase and highlight the key features, benefits, and value proposition of the company's products and services to potential customers.
• Manage product launches and promotional activities that support brand growth.
• Collaborate with internal teams to ensure cohesive messaging and alignment with business goals.

Minimum Qualifications, Knowledge, and Experience:

This role requires excellent multitasking abilities, strong communication skills, and a commitment to delivering outstanding customer service and finished products.

• Associate Degree minimum.
• 2-3 years of experience (3 years of experience if no degree) in customer service, sales support, brand marketing, business, or related field.
• A BIG plus – high level of experience using design software including Adobe Creative Suite (Photoshop, Illustrator, Acrobat, InDesign) and familiarity with motion graphics tools.
• High level of proficiency in MS Office applications (Outlook, Word, PPT, Excel)
• Ability to multi-task, prioritize and manage time effectively with high level of accuracy.
• Strong verbal and written communication skills.
• Active listening skills.
• Entrepreneurial spirit with the ability to work independently and as part of a group.
• Must be able to learn quickly, demonstrate critical thinking, and make situation-appropriate decisions using sound judgement.
• Must have a valid driver’s license and reliable transportation.

Job Conditions:

• This position is full-time and on-site. It cannot be done remotely.
• Due to the nature of the job, during peak season, events or rush projects, the successful candidate will occasionally need to work after hours.
• Job pressure exists in the balancing of a variety of projects and numerous simultaneous deadlines.