Las Vegas Field Marketing Coordinator

Are you ready to make your mark with an iconic brand that’s redefining the sandwich game? Capriotti’s Sandwich Shop is looking for a passionate and driven Field Marketing Coordinator to join our Las Vegas corporate team. At Capriotti’s, we don’t settle for ordinary — we strive to be extraordinary. Our mission is to wake up each day with purpose, innovate without limits, and deliver remarkable experiences that delight our customers and fuel our passion. If you’re a creative thinker who thrives in a fast-paced environment and wants to shape the future of local marketing while working with a team that shares your dedication to excellence, this is your opportunity to shine!

PURPOSE OF POSITION: 

This pivotal role is focused on elevating Capriotti’s to the forefront of the sandwich industry in Las Vegas by outpacing the competition through bold, innovative marketing strategies, seamless collaboration with franchisees, and impactful PR campaigns that drive traffic, build brand loyalty, and solidify our reputation as the ultimate sandwich destination.

PRIMARY RESPONSIBILITIES: 

LSM Strategy Development & Execution: 

• Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference. 
• Drive catering and in-store sales through strategic outreach, events, and partnerships. 
• Create PR opportunities by building relationships with local media, influencers, and community leaders. 
• Collaborate with franchisees to ensure consistent and impactful local marketing execution. 
• Monitor and optimize marketing performance using data-driven insights to maximize ROI. 
• Collaborate with Franchisees & Store operators to ensure all programs are executed and supported by the stores.  
• Ensure consistency in messaging, branding, and overall marketing efforts.  
• Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success. 
• Define and achieve metrics for traffic growth, catering sales, and PR impact to ensure Capriotti’s dominance in the market. 

POSITION REQUIREMENTS: 

• Strong local marketing, PR, and community engagement experience preferably in restaurant marketing. 
• Strong preference for candidates with a deep familiarity of the Las Vegas community. 
• Must be a self-starter who is comfortable interacting and presenting to restaurant owners and senior leadership as well as connecting with customers and members of the community.  
• Proficiency in digital marketing and analytics to measure and improve campaign success. 
• Exceptional communication and relationship-building skills with franchisees and stakeholders. 
• Creative thinker with the ability to craft unique, market-dominating campaigns. 
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics). 

BENEFITS:

Capriotti’s Sandwich Shop takes pride in offering a comprehensive benefits package designed to support your well-being and professional growth. Our team members enjoy competitive salaries along with a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off. At Capriotti’s, we’re committed to taking care of our people so they can focus on what they do best—being extraordinary.

HOW TO APPLY:

Please send us your cover letter and resume in PDF format for immediate consideration