What are the responsibilities and job description for the Content Lead Job at Captions, LLC in New York position at Captions, LLC?
Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.
We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.
About the Role :
We’re hiring our first Content Lead to spearhead organic growth. You’ll be responsible for driving organic growth across a number of channels — ranging from SEO, organic social, and more — with a focus on building brand awareness and driving acquisition, conversion, and retention. This is an opportunity to sit in a highly impactful role for the company, and build the content function and team from the ground up.
Key Responsibilities :
Goal setting & reporting : Establish, track, and report on metrics and OKRs across all organic channels, with aggressive but achievable targets for the team. Remain creative and nimble about how goals will be achieved, opting for non-traditional solutions as needed.
Win at SEO : Define and execute against a content strategy that will help us win in SEO and ASO, however the field may change in the future. Ensure we have the right team in place to make progress, both internally and with the help of external partners.
Own social strategy : Build and evolve our social strategy across existing channels, with an eye towards growing with video. Focus on driving brand awareness and acquiring new users while keeping our current audience engaged.
Scale our content production : Establish processes to help the team stay on track with quarterly goals, and make sure we’re scaling our content production at a rate that’s needed. Get creative in what work gets done internally vs. externally to meet our goals, in partnership with our Creative Strategy team.
Partner with product : Build deep cross-functional relationships with Product, working together to optimize site structure, drive internal linking, think about backlinks, and run A / B tests to improve conversion.
Requirements :
8 years of marketing experience, with a focus on content.
You have experience building, executing, and scaling a content strategy that drives awareness and delivers business results.
You are a great storyteller and an exceptionally strong writer (and editor). Communication — both written and verbal — is your strong suit.
You have experience building and leading high-performing teams; you’re a strong coach with the ability to get the best out of creative partners.
You have an ownership mentality, with experience setting and delivering against targets.
You are data driven, and feel comfortable analyzing, measuring, and improving content's impact and performance, and helping your team do the same.
You have strong project management skills, from standing up programs to helping your team scale them.
You’re a great collaborator, and build strong relationships with ease, whether with product or across the marketing team.
You’re a creative problem solver, and remain open to a new way of doing things to accomplish a goal.
Benefits :
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Doordash DashPass subscription
Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
Multiple team offsites per year with team events every month
Generous PTO policy and flexible WFH days
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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