What are the responsibilities and job description for the Paid Search Specialist position at Captions?

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We're very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Check out our latest financing milestone and some other coverage :

The Information : 50 Most Promising Startups

Fast Company : Next Big Things in Tech

The New York Times : When A.I. Bridged a Language Gap, They Fell in Love

Business Insider : 34 most promising AI startups

Time : The Best Inventions of 2024

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

About the role :

We're looking for a Paid Search Specialist to help expand and scale our paid marketing program, with a primary focus on web acquisition campaigns. While your expertise will be in paid search, you'll also have opportunities to contribute to efforts across iOS and Android platforms as needed. You're someone who thrives in a fast-paced environment, enjoys working across multiple campaigns, and has a knack for uncovering growth opportunities. You have a detail-oriented mindset, a passion for data-driven decision-making, and the ability to move quickly while maintaining a high bar for quality.

In this role, you'll be responsible for managing and optimizing paid search campaigns on platforms like Google Ads and Bing Ads. You'll also collaborate with cross-functional teams to execute experiments, scale budgets, and ensure our campaigns drive growth. You're eager to dive in and feel excited about managing the ins and outs of search within our rapidly growing startup. You always approach decision-making with a data-driven mindset.

Key Requirements :

3 years of experience in performance marketing with a strong focus on paid search campaigns for web acquisition.

Deep expertise in Google Ads, Bing Ads, and other web acquisition platforms, with proven results in scaling campaigns.

A desire to move quickly and experiment, with a good nose for impact. You like testing things, but also have a good sense of which tests are impactful (and which aren't).

A comfort with and desire to pull your own metrics; you have experience building out spreadsheets or other systems that help you monitor performance and pacing, and can slice and dice data as needed (whether that's pulled from in-platform data, or a product analytics tool like Mixpanel).

An ability to make thoughtful budget decisions, balancing spend across channels and campaigns, and thinking through incrementality and attribution.

Experience working cross-functionally, closely collaborating with functions ranging from Brand Design to Engineering and Analytics.

A technical understanding of how to set up conversion tracking across various channels and platforms (specifically on web); you feel comfortable executing parts independently, and guiding Engineering teams where you need help.

A high level of organization; you're adept at juggling multiple tasks and priorities, and have a system to ensure things don't slip through the cracks.

A comfort operating as a one-person show where needed, which includes writing strong, succinct copy.

Bonus Points :

You have familiarity with paid social, and some experience running ads for iOS or Android apps.

Benefits :

Comprehensive medical, dental, and vision plans

401K with employer match

Commuter Benefits

Catered lunch multiple days per week

Dinner stipend every night if you're working late and want a bite!

Doordash DashPass subscription

Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

Multiple team offsites per year with team events every month

Generous PTO policy and flexible WFH days

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

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