Sr. Paid Search Specialist

As the Paid Search Specialist, you will manage the setup, maintenance, and monitoring of digital performance media, including paid search, eCommerce, and other innovative opportunities. Working closely with the media teams, you will ensure seamless integration of search with other media channels.

As the Paid Search Specialist, you will craft bespoke client strategies, POVs, and thought leadership to drive innovation. Working as a key partner to the Cross Channel Digital Manager, you will be responsible for high quality, project delivery on many clients.

Education

• Bachelor's Degree required

Work Experience

• Minimum 4-6 years of marketing experience
• 3 years of SEM experience
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred

Skills

• Strong working understanding of the digital advertising industry and platforms, including major players and supporting technology
• Demonstrable experience working on enterprise level media accounts with large ($1M ) budgets
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Responsibilities

Management & Client Engagement

• Account / Campaign development and management for Paid Search initiatives
• Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting
• Supporting the Account teams with ongoing client and team collaboration
• Professional communication with clients, vendors, and agency team partners

Campaign Planning

• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts

Activation

• Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams budget management, and the ongoing pursuit of new opportunities
• Brainstorming / researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
• Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad- hoc basis
• Develop, document, and implement Paid Search media best practices within client accounts
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Benefits

• Full medical benefits, including health, dental and vision coverage
• Generous vacation policy
• Holiday PTO WFH Fridays
• Company contribution to employee 401(K)
• Company paid volunteer hours
• Professional development program