What are the responsibilities and job description for the Market Development Specialist position at Caravella Inc?
Build your career at Caravella! As one of the most innovative brand developers, Caravella has thrived as an independent family-owned company with operations in the United States and around the world. Caravella produces and markets innovative wines like 2canos, Dancing Vines Lightsecco, Lou Lou Bubbly Rose, and Poca Loca.
Whether you’re a recent graduate or an experienced professional, Caravella provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description / Responsibilities
The Market Development Specialist will be responsible for achieving volume and distribution goals for our Brands across Caravella’s portfolio. This role will build brands, maximize distribution and be the main point of contact for both on premise (such as but not limited to : restaurants and bars) and off premise (independent liquor store) accounts in the assigned territory.
Caravella is growing our U.S. market development team with Market Development Representatives as part of a strategic company expansion. This opportunity is great for someone looking to begin and accelerate their career within a fast-paced, high-growth industry and will have a direct impact on the success of the company.
Additional Responsibilities For The Market Development Representative Include
- Create and manage solutions to grow their assigned accounts business, while driving results that deliver market share growth for Caravella brands.
- Build brands by utilizing consumer and category trends to educate customers, solve problems and maximize sales.
- Lead distributors in-store selling, merchandising, marketing and execution for accounts.
- Achieve volume objectives for priority brands in the portfolio
- Plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives.
- Develop mutually valuable relationships with assigned customers, through understanding their key needs and requirements.
- Serve as the communication lead between key customers, wholesalers and internal teams.
- Monitor agreed upon Key Performance Indicators (KPIs) with key customers.
- Support Distributor Portfolio Managers with brand building, programming, and distribution activities with customers.
- Job responsibilities may vary by state depending on regulatory and compliance standards for the state.
Qualifications / Requirements
Required Qualifications :
Preferred Qualifications
Physical Requirements :