What are the responsibilities and job description for the Direct Response Copywriter position at Cardone Training Technologies, Inc.?
Job Title: Direct Response Copywriter
About The Company
Built by the number-one sales trainer in the world, Cardone Training Technologies has become one of the most trusted names in the sales industry. For over thirty years, Grant Cardone has helped companies expand sales, increase transaction profitability, and reduce turnover—all by disrupting the status quo by implementing his proven, industry-leading processes, through management, and training technology. Founded and led by CEO, Grant Cardone, a New York Times bestselling author, international social media influencer, renowned speaker, trainer and coach to fortune 500 companies as well as a real estate mogul, Cardone Training Technologies takes a cutting-edge, disruptive approach to sales, marketing, social media and consulting to give businesses an opportunity to increase their revenue and expand their market share.
Responsibilities
Cardone Enterprises is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Only candidates who are 18 years of age or older will be considered for this position, in accordance with legal and operational requirements.
About The Company
Built by the number-one sales trainer in the world, Cardone Training Technologies has become one of the most trusted names in the sales industry. For over thirty years, Grant Cardone has helped companies expand sales, increase transaction profitability, and reduce turnover—all by disrupting the status quo by implementing his proven, industry-leading processes, through management, and training technology. Founded and led by CEO, Grant Cardone, a New York Times bestselling author, international social media influencer, renowned speaker, trainer and coach to fortune 500 companies as well as a real estate mogul, Cardone Training Technologies takes a cutting-edge, disruptive approach to sales, marketing, social media and consulting to give businesses an opportunity to increase their revenue and expand their market share.
Responsibilities
- Coordinate with the Director of Digital Marketing to execute cold traffic ad copy for YouTube, Instagram, Facebook, Google, TikTok, Email, SMS, and any other traffic networks utilized
- Write compelling, direct response copy that converts to leads and/or sales
- Work with the marketing team to fully understand pertinent data points per campaign
- Collaborate with design and marketing teams to create congruent landing page headlines and copy
- Think strategically to organize and write ad copy that delivers desired results for various target markets across different platforms
- Research target audience and marketplace to ensure copy is accurate and effective
- Prioritize multiple projects and deliver highly effective work
- Work with others effectively to achieve the best-performing copy
- Collaborate with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals
- Responsible for the success of the projects they work on
- Responsible for editing compelling ad copy, ad video scripts, carousels, landing page headlines and copy, and more
- Work closely with the acquisition team to create a pipeline of direct response marketing assets that will help achieve customer acquisition and revenue goals
- Responsible for collaborating with a team of in-house and freelance writers and marketers for our family of websites, across a wide spectrum of channels including google display network, native networks, YouTube, Email, Facebook and other content as required
- Experience in Direct To Consumer Marketing in one of the following: Personal Development and Business Coaching, Sales Training, or Digital Marketing
- Education industry: 2-3 years (Preferred)
- Experience working in highly creative environments: 2-3 years (Required)
- Minimum of 5 years' experience creating compelling copy for digital marketing campaigns that convert
- Expert written, verbal and presentation skills
- Must be results focused, detail-oriented, and be able to juggle multiple priorities in order to meet deadlines
- Knowledge of tracking digital marketing efforts in order to measure results
- Versatile in effective copywriting for ads, video scripts, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets for marketing campaigns we generate
Cardone Enterprises is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Only candidates who are 18 years of age or older will be considered for this position, in accordance with legal and operational requirements.
