What are the responsibilities and job description for the Senior Director, Brand Marketing position at CareDx, Inc.?

Job Description

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

CareDx is looking for an experienced Senior Brand Marketing Director. Reporting to the VP of Global Marketing, the Senior Marketing Director will be responsible for leading the brand strategy across a portfolio of solid organ (heart, kidney, etc) diagnostic tools and digital solutions and marketing initiatives, to enhance the visibility and reputation of the company’s offerings in the transplant market and drive growth and market adoption. This role requires a strategic thinker with a deep understanding of HCP and / or health systems marketing, patient marketing, brand management, and the ability to drive growth through innovative marketing strategies and programs. You will lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. You will also spearhead all aspects of customer facing marketing initiatives from strategic development of go-to-market to execution, including field team communication, to drive pull through.

The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives and to develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients.

Responsibilities :

Brand Strategy & Marketing Plan Development : Create and implement comprehensive brand strategies in the context of annual marketing plan development and execution that align with business objectives and resonate with HCP, care coordinator and patient audiences.
KOL Advocacy and Engagement : Identify and cultivate relationships with Key Opinion Leaders (KOLs) to advocate for the brand, leveraging their influence to enhance credibility and drive adoption among physicians, helping to shape the market.
Speaker Bureau Management : Oversee the strategy and messaging within our speaker bureau to best guide efforts on the team.
Unique Messaging Development : Craft compelling and differentiated messaging that addresses the specific needs and challenges faced by transplant clinicians and care coordinators, ensuring alignment with clinical data and patient outcomes.
Marketing Campaign Management : Oversee the development and execution of targeted marketing campaigns aimed at healthcare professionals, ensuring alignment with brand messaging and goals.
Market Research and Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape; utilize data analytics to inform strategic decisions.
Agency Management : Build strong agency partnerships and maximize the value in the relationship, also driving strong budget stewardship.
Cross-Functional Leadership : Collaborate with product development, sales, and external agencies to ensure cohesive brand messaging and effective marketing execution.
Performance Measurement : Establish key performance indicators (KPIs) for marketing initiatives; analyze campaign and program performance and report findings to senior leadership.
Stakeholder Engagement : Build and maintain relationships with key stakeholders, including KOLs, Product, Digital, Sales, Medical Affairs and external partners.
Lead, inspire and develop a team of Marketing Managers to become a high-performance brand team and oversight for field-based organization calling on practices
Conferences and Events : Ensure strong brand strategy, cohesive messaging and measure effectiveness of meeting efforts, delivering strong budget stewardship with the events team.
Budget Management : Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications :

Bachelor’s degree required.

Relevant experience (minimum of 8 years; 10 preferred) in a pharmaceutical / biotech setting with exposure to multiple areas of the industry (e.g., diagnostic testing, drug development and / or commercialization)

Strong strategic thinking, collaboration, facilitation, and problem-solving skills

Demonstrates strong cross functional influence and leading without authority

Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.

Excellent oral and written English communication skills.

Demonstrated people leadership and ability to motivate, inspire and develop a team

Excellent organizational, prioritization, and communication skills, including the ability to lead and persuade without authority

Possess strong analytical and strategic skills to critically evaluate input and drive organizational alignment.

Ability to succeed in a rapidly changing, agile environment where continuous innovation is requisite to success and where everyone wears multiple hats to get the job done.

A builder and doer that approaches work with a great sense of urgency and strong bias for action and is able to influence and inspire others to do the same

Results-oriented – takes ownership and is responsible.

Excellent business judgment with a keen customer-first focus.

A desire to work in high growth and results-oriented team environment.

Unrelenting intellectual curiosity.

Travel required, up to 25%

Desired Attributes :

Strategic thinker with innovative problem-solving abilities.

Strong leadership skills with a focus on team development and collaboration.

Adaptable to changing market conditions and able to pivot strategies as needed.

Ability and willingness to respectfully challenge team members, functions and alliance partners and manage conflict, in order to assess opportunities, options, risks and mitigations.

Creativity in approach to branding, programs and solutions – out of the box thinker

Patient marketing experience and / or LDT testing experience a plus.

Passionate about healthcare and committed to improving patient outcomes through effective branding.

Additional Details :

Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.

Our competitive Total Rewards package includes :

Competitive base salary and incentive compensation

Health and welfare benefits including a gym reimbursement program

401(k) savings plan match

Employee Stock Purchase Plan

Pre-tax commuter benefits

And more!

In addition, we have a Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.

With products that are making a difference in the lives of transplant patients today and a promising pipeline for the future, it’s an exciting time to be part of the CareDx team. Join us in partnering with transplant patients to transform our future together.

CareDx, Inc. is an Equal Opportunity Employer and participates in the E-Verify program.

By proceeding with our application and submitting your information, you acknowledge that you have read our U.S. Personnel Privacy Notice and consent to receive email communication from CareDx.

We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

LI-Hybrid 3-4 days in office

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