Software Resources has an immediate, long term contract job opportunity for a Paid Search Media Buyer with a major corporation in Orlando, FL. Position is Remote, but must be local to Orlando.
POSITION SUMMARY :
The Paid Search Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for theme parks and internal clients / business units (Resorts, Sales / B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.
EXPERIENCE :
- A minimum of 2 years of media buying experience or equivalent combination of education and experience.
- We are looking for experience in paid search.
- Experience managing $500,000 / year ad spend is a plus.
- Knowledge of general computer programs and media buying software programs such as Google Ads strongly desired.
Major Responsibilities :
Execute all media plans while adhering to established media budgets and timelinesImplement ad taxonomy utilizing Claravine platformComplete weekly campaign activity reports / analysis, reconcile and manage media budgets on a daily basisMonitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics teamAnalyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategyPartner across the Paid Search team to ensure campaign tactics are driving desired results and make cross-team optimizations as necessaryPartner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally 30%Write ad copy that aligns with brand guidelines and campaign objectivesCollaborate with other departments and groups within :Brand - Legal - License Partners - Project Managers - Creative - Content & Creative Strategy - Integrated Marketing CommunicationsFacilitate the ad approval process by managing feedback and making revisions from different departmentsDevelop media buys and execute with existing vendors utilizing a variety of industry standard best practicesProvide new ideas to support business strategies and goalsCollaborate with team to stay on current industry trends and media opportunitiesDirect day-to-day vendor / partner relationships including taking meetings with existing vendorsUnderstand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities.Perform other duties as assigned.QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and / or abilities (KSAs) required.
Excellent strategic planning skills with the ability to identify, prioritize and articulate paid media initiativesStrong understanding of 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Search Ads 360 or similarBasic knowledge of in-platform campaign management and optimization techniquesDemonstrated ability to work independently in a deadline oriented environmentExcellent written and verbal skills with the ability to communicate effectively on the phone, in person and via emailDemonstrated experience in troubleshooting and resolving problemsAbility to quickly learn new technologies, applications and processesDemonstrated ability to work directly with internal departments towards issue resolution / project releaseReasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Consistent attendance is a job requirement.EDUCATION :
Bachelor's degree : Marketing, Business Administration, Computer Science or related.
Salary : $500,000
