What are the responsibilities and job description for the Senior Media Buyer, Paid Search position at Universal Orlando Resort?
Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.
JOB SUMMARY:
The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal clients/business units (Resorts, Sales/B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Sr. Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.
MAJOR RESPONSIBILITIES:
Bachelor’s degree: Marketing, Business Administration, or Computer Science or related required.
EXPERIENCE:
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE
JOB SUMMARY:
The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal clients/business units (Resorts, Sales/B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Sr. Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.
MAJOR RESPONSIBILITIES:
- Execute all segment media plans while adhering to established media budgets and timelines
- Implement campaign and ad taxonomy utilizing Claravine or another platform
- Complete weekly campaign activity reports/analysis, reconcile and manage media budgets daily
- Monitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics team
- Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy
- Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics are driving desired results. Suggest and make cross-team optimizations as necessary.
- Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally
- Lead the partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns
- Write ad copy that aligns with brand guidelines and campaign objectives
- Collaborate with other departments and groups within:
- Brand
- Legal
- License Partners
- Trademark
- Creative
- Content & Creative Strategy
- Integrated Marketing Communications
- Oversee the ad approval process by managing feedback and making revisions from various departments
- Develop media buys and execute with existing vendors utilizing a variety of industry standard best practices
- Provide new ideas to support business strategies and goals
- Collaborate with team to stay on current industry trends and media opportunities
- Direct day-to-day vendor/partner relationships including taking meetings with existing vendors
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Perform other duties as assigned.
Bachelor’s degree: Marketing, Business Administration, or Computer Science or related required.
EXPERIENCE:
- 3 years of media buying experience or equivalent combination of education and experience.
- We are looking for firsthand experience in paid search. Experience managing $500,000 /year ad spend is a plus.
- Knowledge of general computer programs and media buying platforms such as Google Ads, Microsoft Advertising and SearchAds 360 strongly desired.
- Excellent strategic planning skills with the ability to identify, prioritize and articulate paid search initiatives
- Demonstrated ability to represent Paid Search ideas to an unfamiliar audience
- Demonstrated experience in troubleshooting and resolving problems
- Demonstrated ability to work directly with internal departments towards issue resolution/project release
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE
Salary : $500,000
