What are the responsibilities and job description for the Business Analyst position at Careers Integrated Resources Inc?
Marketing Technology Business Analyst - Work From Home
1 year assignment - Opportunity for ext. or conversion but NOT Guaranteed
Shift: M-F
Job Description
Client s Marketing organization is looking for a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team as a contractor working remote anywhere nationwide. As a contractor, you will work closely with a team that is focused on implementing and optimizing our channel marketing automation platform. The ideal candidate will have proven experience in supporting cross- functional teams in delivering solutions that meet both business and technical objectives.
Key Responsibilities
Lead and facilitate business requirements sessions requirements with stakeholders and cross-functional teams.
Analyze current marketing and CRM processes to identify opportunities for integration and optimization.
Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality.
Develop user stories, use cases, and acceptance criteria to support the project team in creating solutions that meet agent needs.
Serve as a key stakeholder in the development of marketing technology strategies that support overall business objectives, including lead generation, book of business management, digital, social and direct marketing campaigns.
Support the creation of training materials for end users.
Required Qualifications
Bachelor s degree in Marketing, Business Administration, Information Systems, or a related field.
4 or more years of marketing or digital marketing transformation project, product ownership or sales experience with at least 2 years of experience in marketing automation or similar tools
Solution-oriented that has the capability to work independently
Ability to manage multiple projects and prioritize tasks effectively.
Strong understanding of marketing concepts, processes, digital campaigns, and multi-channel marketing strategies.
Preferred Qualifications
Experience supporting the implementation of SproutLoud or similar Through- Channel Marketing Automation platforms
Previous project management experience
Experience in the IT, digital marketing, or insurance or healthcare industries
Proven experience with agile and scrum methodologies
Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment
Knowledge of API integrations, data mapping, and reporting tools is a plus.
Additional Information
This is a remote nationwide role that will operate on EST business hours.
1 year assignment - Opportunity for ext. or conversion but NOT Guaranteed
Shift: M-F
Job Description
Client s Marketing organization is looking for a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team as a contractor working remote anywhere nationwide. As a contractor, you will work closely with a team that is focused on implementing and optimizing our channel marketing automation platform. The ideal candidate will have proven experience in supporting cross- functional teams in delivering solutions that meet both business and technical objectives.
Key Responsibilities
Lead and facilitate business requirements sessions requirements with stakeholders and cross-functional teams.
Analyze current marketing and CRM processes to identify opportunities for integration and optimization.
Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality.
Develop user stories, use cases, and acceptance criteria to support the project team in creating solutions that meet agent needs.
Serve as a key stakeholder in the development of marketing technology strategies that support overall business objectives, including lead generation, book of business management, digital, social and direct marketing campaigns.
Support the creation of training materials for end users.
Required Qualifications
Bachelor s degree in Marketing, Business Administration, Information Systems, or a related field.
4 or more years of marketing or digital marketing transformation project, product ownership or sales experience with at least 2 years of experience in marketing automation or similar tools
Solution-oriented that has the capability to work independently
Ability to manage multiple projects and prioritize tasks effectively.
Strong understanding of marketing concepts, processes, digital campaigns, and multi-channel marketing strategies.
Preferred Qualifications
Experience supporting the implementation of SproutLoud or similar Through- Channel Marketing Automation platforms
Previous project management experience
Experience in the IT, digital marketing, or insurance or healthcare industries
Proven experience with agile and scrum methodologies
Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment
Knowledge of API integrations, data mapping, and reporting tools is a plus.
Additional Information
This is a remote nationwide role that will operate on EST business hours.
