What are the responsibilities and job description for the Account Manager position at Careforth?
About Us
The Account Manager (AM) is responsible for identifying and referring qualified families to the company’s Structured Family Care (SFC) program through sales, marketing, and outreach activities in a defined territory. They will work closely with growth leadership and Marketing to promote Careforth’s SFC program by building strategic relationships to meet/exceed qualified lead and sales goals.
What You Will Do:
- Meet/exceed qualified lead and activation goals by building relationships with local hospitals, clinics, senior living facilities, etc.
- Prospect Medicaid eligible individuals who have a caregiver, typically through qualified referral sources such as Area Agencies for Aging (AAAs), Care Management Agencies (CMA), Community Health Centers, Managed Care Organizations (MCOs), Skilled Nursing Facilities (SNF) and other healthcare organizations
- Document all sales activities in a CRM with detail, accuracy, and timeliness; generate weekly territory reports; leverage sales data to identify trends and opportunities, and drive prioritization
- Proactively follow leads through the sales funnel, tracking their status and taking action to remove roadblocks and delays, reaching out via phone and email to support the Medicaid enrollment and waiver process for prospective consumers
- Lead projects in support of business development and community partnerships (e.g. managed care, Medicaid expedited eligibility outreach, PACE, etc.); support Marketing campaigns by executing on promotional activities within assigned territory
- Identify opportunities to raise program awareness through various community and industry events including conferences and fairs
- Perform other duties as assigned
What You Will Bring:
- 4-6 years of relevant experience in sales or marketing, preferably in a heath care environment; experience working with Medicaid population strongly desired
- Excellent presentation skills, strong business acumen, and great relationship building skills
- Ability to work independently as well as within a team environment; strong organizational and prioritization skills
- Experience working within a CRM (Salesforce preferred) with strong documentation skills; proficient in Microsoft Office
- Requires extensive travel within assigned geographic area. ~70% of time spent in the field; valid driver's license required
- Bilingual skills- Spanish, a plus
