What are the responsibilities and job description for the Copywriter position at Careington?
Careington International Corporation is a solutions-oriented company. An established leader, we have been a trailblazer in the field of discount health care since 1979. Over the years, our mission has remained the same, to create discount health programs that are marketable to the employer, profitable to the provider and economical for the member. In response to a growing demand for our products and services in recent years, our growth means that we continuously strive to recruit innovators to join our fast-paced, forward-thinking team.
Careington International provides contemporary nontraditional health, wellness, and lifestyle benefits. We serve more than 30 million members across all Careington companies, brands, products, and services.
The Opportunity
As a Copywriter at Careington, you will be an essential member of our growing, in-house corporate communications team. This position works under the Director of Corporate Communications and reports to the Marketing Content Manager. The copywriter works with their brand success team on a variety of projects to support all companies and brands within that BST. In this role you will be challenged daily to create, innovate, collaborate, learn and grow.
Role & Responsibilities
- Write copy to support B2B and B2C communication efforts (solicitation, email, website, newsletter, direct mail, video)
- Work closely with the print and digital design teams to create and implement the overall look and feel of marketing and communications materials
- Develop unique, new concepts
- Create copy templates for ongoing use in consumer communications
- Establish strong relationships across departments and develop an understanding of client needs, the consumer experience, marketing strategy and operational capabilities.
- Regular collaboration with subject matter experts to ensure needs are met.
Qualifications
- Degree in journalism, communications, advertising or other applicable field of study
- 1-2 years of professional copywriting experience-preferred
- Job-type: permanent, full-time, hybrid, 3x days in office, 2x days home.
- Ability to utilize different tones of voice and tailor messaging to specific audiences, objectives and marketing pieces.
- B2B writing experience desired.
- Brand strategy and implementation support experience is a PLUS.
- Strong organizational and communication skills.
- Experience using Adobe Acrobat, Microsoft Word and PowerPoint
- Able to juggle multiple projects while meeting demanding deadlines, producing high-quality work and projecting an enthusiastic, passionate and positive attitude
