Copywriter

Job Description

Job Description

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by :

Asking questions with a spirit of curiosity

Giving feedback freely with candor & grace, welcoming it in return

Displaying a passion for philanthropy and technology

Serving with joy. Everyone is willing to make the coffee!

Celebrating the wins & milestones of others

Assuming good intent & demonstrating trust in others

Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here .

Candidates willing to commute and work out of our downtown Phoenix, AZ office (3-day / week hybrid schedule) are preferred, though we are accepting resumes from candidates working remotely throughout the US.

Position Summary

We’re looking for a seasoned Copywriter to join the Virtuous team and help us tell compelling stories that inspire action. In this role, you’ll bring our brand voice to life, creating messaging that resonates deeply with nonprofit professionals and champions generosity on a global scale.

As our Copywriter, you’ll own the creation of impactful, audience-focused copy across multiple channels, from demand generation marketing campaigns to thought leadership pieces. Working closely with cross-functional teams, you’ll help elevate the Virtuous brand, drive demand, connect with nonprofit leaders, and ultimately contribute to moving the needle on generosity.

Responsibilities

Develop and Maintain Brand Messaging : Establish and refine a clear, authentic, and inspiring brand voice that reflects Virtuous’ mission, values, and the needs of nonprofit audiences.

Craft Compelling Copy Across Channels : Write high-converting, audience-focused copy for websites, email campaigns, blogs, social media, case studies, eBooks, webinars, video scripts, and other marketing materials to engage nonprofit professionals and drive demand.

Drive Demand and Lead Nurture Campaigns : Create persuasive copy for marketing campaigns, including email sequences, paid ads, landing pages, ensuring prospects remain engaged and move seamlessly through the buyer’s journey.

Content for Events and Promotions : Develop promotional assets for webinars, conferences, and other events that contribute to pipeline growth and spark interest in Virtuous.

Optimize and Test for Performance : Continuously refine copy and perform A / B testing to improve conversion rates and maximize the impact of marketing assets.

Storytelling for Nonprofits : Help nonprofits see themselves as the hero of their story by crafting content that highlights their challenges, successes, and opportunities to grow generosity.

Collaborate Across Teams : Partner with marketing, sales, product, and customer success teams to align messaging and strategies with company objectives and audience needs.

Develop and Execute Content Strategies : Work with the marketing team to create and implement strategies that drive demand, increase engagement, and amplify brand awareness.

SEO and Content Optimization : Create and optimize SEO-friendly content to improve visibility, reach, and engagement across key channels.

Editing and Proofing : Ensure all content is polished, professional, and aligned with the Virtuous brand voice.

You Must Have

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Nonprofit experience or adjacent industry knowledge.

5 years of professional copywriting experience, ideally in SaaS, technology, or nonprofit sectors.

Exceptional writing, editing, and storytelling skills, with a knack for writing with clarity and emotional resonance.

Proven ability to tailor messaging for different audiences and formats (digital, print, video, etc.).

Strong grasp of SEO principles and experience with keyword research.

Familiarity with content management systems (CMS), marketing automation platforms, and analytics tools.

Ability to juggle multiple projects while meeting deadlines.

Collaborative spirit and a willingness to contribute to a team-driven culture.

Passion for making a difference and working with mission-driven organizations.

What We Offer

Market competitive pay leveraging Carta data

Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

Supportive time off including paid volunteer days and company holidays

Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are  not legitimate  and we recommend disregarding it immediately.