Copywriter

Segway is looking for an experienced and high-energy Social Media Content

Strategist/Copywriter to join our Marketing team. This role will report to the

Social Media Manager. The primary function of this role is to help develop an

engaging social media presence with all of our audiences and be a brand

champion, ensuring the brand’s voice and vision is executed properly in all of

our marketing efforts. Primary duties

include developing and implementing informed content strategies tailored to the

strengths of various social media platforms to increase Segway’s brand

awareness and affinity.

If you are a passionate, self-motivated, curious individual excited to

join others who “work smart and play hard”, and have a sense of humor, you’ll

fit right into the Segway Marketing team. We’re looking for a bad-ass,

strategic, collaborative and compassionate teammate who loves brand building

and yearns for consistency and clarity in all things. Someone who gets that

“kid on Christmas morning” feeling when new product samples arrive in the

office and brings donuts to keep our relationship with Legal happy and healthy

Responsibilities

·      Playing a key role in multi-channel

content creation, including creating, writing, publishing, and coordinating

with designers, editors, and others to create on-brand graphics, videos, and

other assets.

·      Understanding, developing, and

maintaining a consistent brand voice that aligns with Segway’s mission, vision,

and values — and ensuring all online and offline content fits this established

brand.

·      Planning and maintaining editorial

calendar

·      Developing key content marketing and

social media content

·      Contribute to company social media

profiles, including strategizing, writing, scheduling/posting, and responding

on a variety of channels.

·      Managing foundational platforms and

recurring tasks to keep the initiatives on track and moving forward.

·      Assist in community management –

responding to comments and questions received on social media accounts.

Confidently fend off requests asking for a free gokart.

·      Identify target audiences’ preference

and produce tailored content

Requirements – To quality you must:

·      Have min. 3 years of relevant

experience

·      Possess excellent copywriting skills

·      Possess insanely strong written and

verbal communication skills

·      Have light experience with graphic

design, photo editing, photography, and video editing

·      Have a fast-paced work ethic and

can-do attitude

·      Kick ass every day

Preferred Qualifications – a plus but not required

·      Content marketing and writing

experience in a distinctive brand voice

·      Experience working with global

companies

·      Fluent in Spanish, Mandarin, and/or

French

·      Background in micromobility, EV,

e-bikes

·      Familiarity with Sprouts Socials