Marketing Director

Job Description:

Certain company overview: Caribbean Food Delights, Inc. is a privately-owned manufacturer of Jamaican-style products.

We are seeking an experienced Marketing Manager to develop and implement strategic marketing plans and forecasts to achieve corporate business goals and objectives for products and services.

• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
• Lead and supervise the workflow of other team members in the department.
• Participate in the research and development of new products.
• Work closely with the R&D department on the modification of existing products and termination of ineffective products.
• Gather and analyze customer feedback.
• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
• Establish and maintain a unique product voice throughout all product lines and promotional materials.
• Outline and manage the marketing department's budget; monitor and track costs to deliver on budget.
• Plan and oversee advertising and promotional activities, including print, electronic and digital media.
• Perform media buys required to promote companies' products and agenda.
• Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
• Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
• Monitor the competition including marketing activities on a regular basis.
• Establish and maintain relationships with select industry influencers.
• Supervise, review and approve all corporate sponsorships and donation requests.
• Represent the company at trade shows, trade association meetings, etc., to promote products.
• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.