What are the responsibilities and job description for the Director of Marketing position at Top Candidate Search Group?
Title : Director of Marketing
Location : Full-time position in the office, based near Ho-Ho-Kus NJ. 1 flexible work from home day a week.
Company : Largest publicly held, nationwide distributor and reclaimer of refrigerants in North America.
Responsibilities :
The Marketing Director is a leadership role responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This position requires a balance of creative vision and data-driven decision-making, as the Marketing Director will lead the marketing team in delivering impactful campaigns across various channels. The role also involves close collaboration with sales, product, and executive leadership to ensure alignment with overall business goals.
- Product Marketing Leadership : Develop and lead the overall marketing strategy for the company’s product and multi-channel services portfolio
- Customer Journey Optimization : Define and optimize the customer journey ensuring seamless flow and enhancing cross-product and service engagement
- Utilize customer insights and data to inform product and service positioning, messaging, and targeting
- Market Positioning : Lead the positioning of product & service offerings in the market, ensuring that each resonates with its target audience and stands out in a competitive landscape
- Conduct market research and analysis to identify customer needs, market trends and competitive landscape
- Client Engagement : Act as a client-facing leader, working closely with sales teams to understand client needs and refine product and service messaging accordingly
- Data-Driven Strategy : Utilize market research, customer feedback, and competitive analysis to inform marketing strategies and decisions
- Content Strategy : Oversee the creation of compelling content that communicates the value of products and service, including thought leadership pieces, marketing collateral, and customer education materials
- Cross-Functional Collaboration : Work closely with internal teams including Sales,
- Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages innovation and excellence.
Requirements :
Compensation :
Base salary 180k-215k depending on experience 15% performance bonus and full employee benefits.
