What are the responsibilities and job description for the Marketing Manager Job at Caribbean Food Delights, Inc. in Tappan position at Caribbean Food Delights, Inc.?
Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties : beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following :
- Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
- Lead and supervise the workflow of other team members in the department.
- Participate in the research and development of new products.
- Work closely with the R&D department on the modification of existing products and termination of ineffective products.
- Gather and analyze customer feedback.
- Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
- Establish and maintain a unique product voice throughout all product lines and promotional materials.
- Outline and manage the marketing department’s annual budget; monitor and track costs to deliver on budget.
- Plan and oversee advertising and promotional activities, including print, electronic and digital media.
- Perform media buys required to promote companies' products and agenda.
- Define and manage digital marketing for all brands, ie., social media, e-mail / sms, website.
- Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
- Monitor the competition including marketing activities on a regular basis.
- Establish and maintain relationships with select industry influencers.
- Supervise, review and approve all corporate sponsorships and donation requests.
- Represent the company at trade shows, trade association meetings, etc., to promote products.
- Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
- Perform other job-related duties for Caribbean Food Delights and / or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.
QUALIFICATIONS / EXPERIENCE :
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION :
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment – computer (navigating internet / keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.
Salary : $90,000 - $120,000
