What are the responsibilities and job description for the Manager, Performance Marketing (SEM) position at Caribou?
Job Description
Job Description
About Caribou
At Caribou, we care about giving people financial freedom so they can focus on what's most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $130 / month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We're proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
About the Role
Caribou is seeking a strategic minded, hands-on, Performance Marketing manager to efficiently scale our paid search marketing channels. Reporting directly to Caribou's Director of Performance Marketing, you will own and execute the direct response performance marketing strategy for Paid Search and assist in the growth of other digital channels through collaborative effort. This plays a crucial role in delivering on Caribou's overall growth goals.
In this role, you will…
- Optimize KPIs to supercharge the effectiveness of marketing spend, ensuring optimal ROI to weekly / monthly / quarterly / yearly targets.
- Daily management of end-to-end digital acquisition campaigns, focusing on targeting segments, keywords and creative, remarketing strategies, and continuous testing.
- Play a pivotal role in assisting the development and execution of omnichannel performance marketing strategies to scale growth across all digital channels, including paid search, paid social, programmatic, SEO, and others to deliver on our overall growth and CAC targets.
- Conduct and oversee keyword research, search ads and systems audits, content assessments, and SEM evaluations, providing analysis, optimization recommendations and execution.
- Create and test new campaigns to enhance user targeting, lead quality, and increase overall marketing efficiency by deploying a / b ad tests through to landing page tests.
- Identify new opportunities and implement best practices to optimize performance and continuously innovate by introducing creative concepts, pilot initiatives, and new tools to improve program effectiveness.
- Collaborate closely with the SEO team to align paid search strategies with organic search efforts, ensuring a unified approach to driving traffic and improving search visibility.
- Partner with Marketing & Cross-Functional Teams : Work closely with sales, partnerships, product, creative, and analytics teams to identify new growth opportunities and align marketing efforts with overall business objectives.
- Closely Monitor Industry & Competitor Analysis : Closely monitor macro environment, competitive landscape, and industry trends to identify new risks and opportunities, and quickly adapt to market changes.
- Partner with the compliance team to identify potential compliance risks, enhance customer interactions, and ensure go-to-market strategies remain efficient and compliant within a highly regulated industry.
This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates, with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.
This role will require attendance at occasional in-person team meetings at one of our offices.
About You :
You, like us, are driven to achieve your goals. At Caribou, we have just three core values : Give a damn. Velocity. Make the assist. We're motivated. We race towards our goals. And we help each other along the way.
How we will take care of you :
Everyone at Caribou is a valued team member. Our compensation and benefits package includes :
Our Core Values
We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
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Salary : $96,000 - $120,000
