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Carmichael Lynch is hiring: Senior Media Planner- Programmatic in Minneapolis

Carmichael Lynch
Minneapolis, MN Full Time
POSTED ON 2/28/2025
AVAILABLE BEFORE 5/20/2025

The Programmatic Senior Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting, and optimization recommendations / implementation. Other responsibilities include the development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships.In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.Areas of Focus : Disciplined Business Leader Decisive and insightful in forming strategies to meet client objectivesDemonstrates thorough understanding of client business and how to achieve resultsUnderstands client objectives, resources, and pros / cons of approaches to address themFulfills role on team seamlessly, working and managing with urgencyDemonstrates initiative to learn business planning from supervisorsMedia Innovator Applies industry change in evolving approach for client businessProactively seeks to redefine status quo with media partners and clientsLeverages insights regarding target consumer and media's role in communicationsTeaches media concepts, application, and Media philosophy to reportsProactively measures activity to continually improve client resultsDemonstrates initiative to learn systems and resources of department and agencyTeam Player Effectively manages internal relationships in and across departmentsEffectively manages a team to ensure work is high quality and on timeDevelops positive working relationships with outside vendorsMaintains a professional, can-do attitude at all timesDemonstrates initiative and ability to lead projectsFosters trust among supervisors and ability to take on more responsibilityMaintains effective communication, responding quickly and accuratelyContributes to a positive departmental and agency cultureQualifications / Traits : Education : A bachelor’s degree in a related field.Skills and Experience : A minimum of 4-5 years of data-driven or programmatic media planning and program management experience (current title should be Media Planner or greater).Digital experience required.Solid background working with traditional media planning / buying within an agency environment.Experience managing multiple clients, multiple departmental teams.Exposure to planning all media channels, both nationally and locally.Exposure and experience with core planning tools and systems.Strong mathematical abilities required.Strong experience delivering programs from hypothetical to flawless real-world execution is a requirement.Strong negotiation skills and multi-media integrated packages experience.Demonstrated proficiency in multiple forms of digital delivery such as online display, mobile, and search.Well versed in ad serving, behavioral targeting, media, and analytics.The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.Salary Range : $65,000-75,000 annually#J-18808-Ljbffr

Salary : $65,000 - $75,000

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