What are the responsibilities and job description for the Senior Media Planner- Programmatic position at Carmichael Lynch?
The Programmatic Senior Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/ implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships
In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Disciplined Business Leader
- Decisive and insightful in forming strategies to meet client objectives
- Demonstrates thorough understanding of client business and how to achieve results
- Understands client objectives, resources, and pros/cons of approaches to address them
- Fulfills role on team seamlessly, working and managing with urgency
- Demonstrates initiative to learn business planning from supervisors
Media Innovator
- Applies industry change in evolving approach for client business
- Proactively seeks to redefine status quo with media partners and clients
- Leverages insights regarding target consumer and media's role in communications
- Teaches media concepts, application, and Media philosophy to reports
- Proactively measures activity to continually improve client results
- Demonstrates initiative to learn systems and resources of department and agency
Team Player
- Effectively manages internal relationships in and across departments
- Effectively manages a team to ensure work is high quality and on time
- Develops positive working relationships with outside vendors
- Maintains a professional, can-do attitude at all times
- Demonstrates initiative and ability to lead projects
- Fosters trust among supervisors and ability to take on more responsibility
- Maintains effective communication, responding quickly and accurately
- Contributes to a positive departmental and agency culture
Qualifications/Traits:
- Education:
- A bachelor’s degree in a related field.
- Skills and Experience:
- A minimum of 4-5 years of data driven or programmatic media planning and program management experience (current title should be Media Planner or greater).
- Digital experience required.
- Solid background working with traditional media planning/buying within an agency environment.
- Experience managing multiple clients, multiple departmental teams.
- Exposure to planning all media channels, both nationally and locally.
- Exposure and experience with core planning tools and systems.
- Strong mathematical abilities required.
- Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.
- Strong negotiation skills and multi-media integrated packages experience.
- Demonstrated proficiency in multiple forms of digital delivery such as online display, mobile and search.
- Well versed in ad serving, behavioral targeting, media and analytics.
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $65,000-75,000 annually
Salary : $65,000 - $75,000
