What are the responsibilities and job description for the Senior Media Planner- Paid Search position at Carmichael Lynch?
We are in need of a paid search/SEM rockstar to join our Media Team that can identify and implement paid search recommendations and optimizations that improve results for our clients.
Analytical? Driven by data? You take the initiative to stay abreast of the industry and its constant changes and can demonstrate the initiative to learn systems and resources of the department and agency? Then we really want to speak with you.
Areas of Focus:
Subject Matter Expert
- Keep up to date on industry news and supporting the communication of relevant updates to internal teams and clients
- Support team leadership by proactively bringing new ideas to the table
- Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)
Paid Search Management & Execution
- Assist Associate Media Director in building out paid search plans for clients
- Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign set up, bid strategy monitoring, identifying target keywords, etc.
- Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
- Manage account/campaign pacing and budget management
- Proactively identify optimization efforts and testing opportunities
- Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis
Required Skills:
Skills and experience requirements:
- A minimum of 3 years of hands-on Paid Search/SEM experience
- Working knowledge of Google Ads & Microsoft Ads
- Experience managing multiple paid search accounts
- Experience using Google Analytics 4
- Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus
- Proficiency in Google Shopping and Performance Max (PMAX) campaigns in a plus
Competencies (characteristics and work style):
- Go-getter, willing to jump in and own your work
- Strong attention to detail
- Ability to handle multiple tasks
- Effective communication skills
- Strong verbal and written presentation skills
- Passionate and professional
- Ability to contribute unique and original thinking and solutions
- Ability to manage and prioritize personal workload effectively
- Comfortable dealing with change
- Ability to manage up well
- Conveys integrity and trust
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $62,000-75,000 annually
Salary : $62,000 - $75,000
