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Vice President of Sales

Carolina Beverage
Cold Spring, MN Full Time
POSTED ON 3/4/2025
AVAILABLE BEFORE 5/4/2025

Carolina Beverage Group is a world-class specialty beverage co-packer for a variety of non-alcoholic carbonated and non-carbonated drinks including teas, functional beverages, energy drinks and juice-based products as well as distilled spirits and malt-based beverages.

We are currently seeking a Vice President of Sales. This strategic role is crucial for our expansion and continued success. This is an extraordinary opportunity for a seasoned professional who is ready to take their expertise to new heights.


About the Role:

Reporting to the CEO, as our Vice President of Sales, you will be instrumental in shaping the future of our sales strategies and driving exceptional results. Your deep understanding of the beverage industry and proven track record of successful sales leadership will be key to your success in this role.


Key Responsibilities:

Strategic Leadership: Develop and execute robust business development strategies that align with our business goals.

Client Relationships: Build and maintain strong relationships with key customers. Oversee contract negotiations and pricing strategies.

New Business: Identify and pursue new business opportunities, partnerships and collaborations.

Team Management: Lead, motivate, and mentor the account management and direct beer sales teams

Industry Expertise: Leverage your extensive knowledge of the beverage industry to identify emerging markets and opportunities. Monitor industry, competitor and market news and trends.

Performance Metrics: Monitor performance indicators, highlighting trends and analyzing causes of unexpected variance.

Operations: Collaborate with operations to ensure manufacturing capacity aligns with sales pipeline.


Ideal Candidate

Minimum 8-10 years of sales experience within manufacturing space, with at least 5 years in a senior leadership role. Beverage industry experience is strongly preferred.

Exceptional negotiation, communication and interpersonal skills with a demonstrated ability to build and maintain effective relationships with internal and external stakeholders.

Bachelor’s degree in Business Administration, Marketing, or related field is required.

Must be driven, strategic and customer focused with a knack for problem solving.

Proven expertise in understanding P&L, investment return and profit margin management.

Confident in creating, driving and setting a vision for metrics and team direction.

Able to travel up to 50%.


Why Join Carolina Beverage Group?

Stability: Private equity backed organization with three state-of-the art facilities in North Carolina, Texas and Minnesota.

Competitive Compensation: Generous base salary plus performance bonuses.

Benefits: Comprehensive benefits package including medical, dental, and vision insurance, Paid Time Off, and retirement benefits.

Culture: Dynamic and supportive work environment where innovation is at the heart of what we do.


Ready to lead our sales to new heights?
We would love to hear from you.

Join us and become a key member of the leadership team that is committed to surpassing the expectations of customers and stakeholders at every stage. At Carolina Beverage Group, we prioritize innovation, flexible manufacturing, comprehensive quality control, and value-added distribution services. We cherish our devoted team members who concentrate on quality daily and our faithful customers who trust us with the integrity of their brands.

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