Rental Sales Associate

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

The successful Rental Sales Associate is the field contact for our rental customers. This individual will have the responsibility of increasing profitable rental revenue by cold-calling and making personal visits to job sites and courting new customers. The Rental Sales Associate will also service existing customer accounts and assist Rental Sales Representatives. During this structured training program, the Rental Sales Associate will focus on developing the skills, knowledge and experience necessary to move into the Rental Sales Representative role.

Our Rental Sales Associate will receive a base salary, plus a monthly commission incentive plan. We provide a company cell phone and company vehicle and access to top sales technology giving you the resources to succeed. Here at Carolina CAT, we invest in our employees through on-going training and development to enhance skills and performance. Excellence in this challenging and rewarding position could create advancement into other sales or leadership roles within the organization.

Essential Functions

• Shadowing Rental Sales Representatives throughout their day for the first month.
• Strategically identify opportunities to grow rental revenue with new and existing customers within an assigned territory. Develop and execute account plans for existing and potential target accounts.
• Partner with the customer to understand their business and serve as a trusted advisor who understands their needs.
• Think critically and suggest improvements that lead to risk mitigation, cost savings, profitable revenue growth or other customer goal achievement.
• Understand and Report on significant market trends and competitive intelligence.
• Identify customer business opportunities by analyzing cost-benefit ratios of equipment in customer environment or proposing changes in equipment, processes, or services.
• Build a strong understanding of customers’ business, along with phases of construction.
• Maintain and document customer interactions within a CRM and quoting system from first meeting to deal closure and follow-up activities.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Bachelor’s Degree preferred.
• Previous rental or outside sales experience.
• Strong problem-solving skills.
• Strong presentation, written, and oral communication skills.
• Ability to “think outside the box” to offer new ideas, concepts, solutions etc.
• A desire to build your career. We see this role as a feeder for our future business leaders and you should share that desire.
• Valid driver’s license
• Customer Empathy - Develop “loyal” and not just “satisfied” customers – Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment and responsiveness.
• Be a Team Player - Be an “enterprise thinker” when discussing solutions with customers. Predisposition towards prospecting and team selling - passing leads, intentionally helping teammates, including cross-functional and departmental networking.
• Have a Sense of Urgency – Bias towards action, prioritizing customer needs and service while also achieving constant, forward movement in the sales process.
• Be a Critical Thinker - Leverage our entire product, services and technology portfolio to provide solutions to customers’ problems and create growth accelerators for customers’ businesses.
• Have Intellectual Curiosity - Push yourself on hard and soft skills training and development, continuously. Develop and deliver technically competent, customer facing product walk-arounds, product demonstrations and sales presentations that align with customer goals, challenges and growth objectives.
• Display Competitiveness and Resilience – Demonstrated persistence and ability to handle rejection. Fanatical about understanding and executing the sales process. Proof that you create your own economy. Explain how failed sales attempts are not failures but investments in the process. Hold yourself accountable, possessing leadership, motivation and purpose.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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