What are the responsibilities and job description for the Strategic Marketing Director position at CAROLINA PRG?
Marketing Manager
We are seeking a seasoned marketing professional to drive strategic growth and enhance our brand presence. As a key member of our team, the ideal candidate will develop and execute comprehensive marketing strategies to expand our market share and foster business development.
Key Responsibilities:
- Develop and implement data-driven marketing strategies aligned with business objectives.
- Oversee digital marketing efforts, including website management, social media engagement, email campaigns, and paid advertising initiatives.
- Maintain branding consistency across all marketing materials, ensuring seamless brand representation.
- Lead content creation efforts, including marketing collateral, case studies, and thought leadership pieces that showcase our expertise.
- Analyze market trends and customer insights to inform strategy and optimize marketing effectiveness.
- Plan and execute targeted marketing campaigns to support product launches and sales initiatives, driving revenue growth and expansion.
- Cultivate strong relationships with internal teams, including sales, product management, and customer service, to align marketing efforts with business goals.
- Negotiate and manage vendor partnerships to ensure optimal marketing performance and ROI.
- Monitor and report on marketing performance metrics, providing actionable insights and recommendations for improvement.
- Support event planning and execution, including trade shows and industry conferences, to increase brand visibility and networking opportunities.
Qualifications:
- 5 years of experience in marketing leadership roles, preferably in a B2B or manufacturing environment.
- Demonstrated success in developing and executing multi-channel marketing campaigns.
- Strong understanding of digital marketing principles, SEO, PPC, and content marketing best practices.
- Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines.
- Superb communication and collaboration abilities, with experience working with cross-functional teams.
- Proficiency in marketing analytics tools and CRM platforms, with a focus on data-driven decision making.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
This role requires a results-driven marketing leader who can leverage their expertise to drive business growth, expand our market share, and enhance our brand presence. If you're a strategic thinker with a passion for marketing and a drive for success, we encourage you to apply.
