What are the responsibilities and job description for the Strategic Marketing & Communications Manager position at Freudenberg Group?
Working at Freudenberg : We will wow your world!
Responsibilities :
- Develop and Implement Marketing Strategies : Create and execute comprehensive marketing plans to promote our products and services, targeting various market segments
- Brand Management : Oversee the development and maintenance of the company's brand portfolio
- Content Creation : Produce high-quality content for various channels, including eCommerce and company website, social media, email campaigns, and print materials
- Digital Marketing : Manage digital marketing efforts, including SEO, SEM, social media, and online advertising campaigns
- Analytics and Reporting : Monitor and analyze promotional performance metrics, providing reports to senior management and making data-driven recommendations for adjustments
- eCommerce Oversight : Manage and optimize the company's eCommerce platforms, ensuring a seamless customer experience and driving online sales growth
- eCommerce Strategy : Develop and implement eCommerce strategies to increase online visibility, traffic, and conversion rates
- Product Listings : Oversee the creation and maintenance of product listings, ensuring accurate and compelling descriptions, images, and pricing
- Customer Experience : Monitor customer feedback and reviews on eCommerce platforms, addressing issues and improving the overall online shopping experience
- Sales Analysis : Analyze eCommerce sales data to identify trends, opportunities, and areas for improvement
Qualifications :
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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