What are the responsibilities and job description for the Content Marketing Manager Job at Carolinas Center For Oral & Facial Surgery in C position at Carolinas Center For Oral & Facial Surgery?
We are seeking a dynamic and creative Content Marketing Manager tolead the content creation process for marketing campaigns for our partnering practices. The ideal candidate will have experience creating high-quality, engaging content in a variety of media formats and tracking the performance of content marketing campaigns.
Key Responsibilities
- Content Strategy : Conduct marketing research to identify opportunities for marketing content that will increase brand awareness, connect with our target audiences, and drive patients to our practices.
- Content Development : Take marketing ideas, turn them into captivating narratives that resonate with our audiences, and bring the stories to life across a variety of media formats and channels per an editorial content calendar.
- Content Management : Collaborate cross-functionally to ensure our content is optimized and aligned with brand goals, voice, and provider values when distributed on various platforms, including web, social, email, and print.
- Content Performance : Track and analyze the effectiveness of content and marketing campaigns to make informed decisions about content optimization to continually improve visibility, value to our target audience, and conversions.
Qualifications
