Communications Specialist II

Summary

Why should you join the Carolinas Credit Union League team? First, it’s important to understand who we serve: credit unions, which stand apart as cooperative providers of financial services, owned and governed by their members (the consumers they serve), and guided by cooperative principles and the philosophy of “People Helping People.” For nearly a century, credit unions have sought to make financial well-being possible for all. We share that sentiment, and our mission is to be a catalyst for credit union success in North and South Carolina. We do so through five focus areas of service: Advocacy, Risk Management, Professional Development, Credit Union Resources, and Community.

As one of the nation’s top credit union associations, the League is held in high regard by our membership. For each of them and ourselves, we strive for excellence and aim to exceed expectations as part of our core values. As a smaller, not-for-profit association within the cooperative industry, we know that we are stronger together when we listen and lead and work as a team, valuing the diverse cultures, voices and backgrounds among our staff and credit union professionals we serve. We also have a distinct family of partners and affiliates (including our foundation) that further allows us to think big and deliver a variety of development and business solutions to our member credit unions.

If you share our core values and believe in helping others succeed, consider joining our team!

About the Position

As Communication Specialist II, you will write and/or edit engaging, accurate, relevant, and dynamic communication materials for internal and external audiences (i.e., employees, members, prospects, and affiliates), while adhering to AP Style, brand rules and association voice. Types of writing include news, educational, marketing, and advertising. Formats include print and digital (i.e., email, web, video, and social media).

Logistics

This is a full-time, exempt position working Monday-Friday 8:00am – 5:00pm with a hybrid work schedule of at least two in-office days at either our Raleigh, NC or Columbia, SC offices.  Please note: Onboarding and training period may require additional days in office, and routine schedule is subject to change due to business needs and requirements. Limited travel required throughout the year to perform duties and/or attend industry events for career networking/development.

What You’ll Do

• Write and distribute internal/external communication materials (i.e., member correspondence, e-newsletters, bulletins to staff, manuals, brochures, handouts, articles, training materials, radio/TV, etc.) for the association, subsidiary, and affiliates that align with association and/or communication department goals.
• Coordinate the League’s publications schedule, utilizing department content calendars and communicating upcoming content with key staff to keep everyone informed.
• Write marketing copy and support distribution of marketing campaigns as needed.
• Create, write, update, edit, and manage content on the association’s external website.
• For collaborative projects and tasks, ensure necessary team members have reviewed/approved content for publishing/production. Edit copy, proof design, and consult as needed with League Communications on the design direction of materials.
• Write and execute scheduled and on-demand social media content based on departmental strategy. This includes management of the online community on the League website.
• Select photography/videography work: taking pictures at League events, staff headshots, capturing member testimonials, editing video recordings, and managing live social media broadcasts. Oversee A/V activity at premier events as a League liaison (i.e., PowerPoint slideshow management, sound/video tests, presentation order, etc.).
• Track and report performance analytics for projects/campaigns you manage such as member or follower engagement and conversion.
• As a team member of League Communications, oversee that all branding standards are consistent and compliant at an organization-wide level. This may require bringing other staff members’ presentations or other material into brand compliance, including one-off usage of League brand elements.
• Following brand guidelines, create and maintain League value collateral such as product/service flyers, value of membership material, etc.
• Maintain and order as needed any branded items, including stationery, magnetic nametags, business cards, notecards/postcards, clothing, and promotional items.
• Track projects and maintain a high level of member service and independent time-management skills. Ensure appropriate staff and management are informed of project status.
• Perform other duties as assigned

To Qualify for This Position, You’ll Need

• Effective organizational and planning skills with the ability to handle multiple projects and meet tight deadlines.
• Good judgment skills.
• Effective customer service skills.
• Experience using Associated Press (AP) style guidelines
• Excellent proficiency in editing/writing; spelling, grammar, punctuation, etc.
• Strong business math proficiency.
• Ability to persuade, negotiate, or influence others.
• Analytical, critical thinking, and problem-solving skills.
• Ability to handle confidential or sensitive information with discretion.
• Ability to explain, organize, and simplify complex information for specific target audiences.
• Experience using Canva, Animoto, or other programs for quick visual layouts and video production
• Competence in visual communications
• Basic proficiency in WordPress, WYSIWYG web editor, and/or HTML/CSS
• Experience with Office 365 (ex. MS Teams, shared calendar mgmt., task requests, etc.)
• Proficiency in Microsoft Office suite

Preferred But Not Required Skills 

• Intermediate proficiency in WYSIWYG web editor and/or HTML/CSS
• Experience with Adobe Creative Suite (i.e., InDesign, Photoshop, Illustrator, and Premiere Pro/Premiere Rush)
• Experience with social media management tools like SocialPilot, Buffer, etc.

Qualifications

• Bachelor’s degree in communications/journalism, Public Relations, Political Science, English, Liberal Arts, or another job-related field.
• Three years of experience in communications, marketing, or public relations to include writing communications/advertisement materials. Added experience is a plus.

Supervisory Responsibilities

No supervisory responsibilities

What We Can Do for You

We offer our employees great benefits and rewards. You will be eligible for benefits on the first of the month following date of hire.

• Subsidized health plans, dental and vision coverage
• Choice of health savings or flexible spending account plan
• Qualified retirement plan with company match (employees are eligible after six months of service)
• Life and Long-Term Disability Insurance
• Flexible Time Off (FTO)
• Wellness program, medical payroll deduction, and gym incentive
• AAA Plus membership
• Service recognition
• Employee Assistance Program (EAP)
• Discounts for Carowinds and select Six Flags theme parks and educational webinars

What To Expect Next

After submitting your application, cover letter, resume, and a link to your portfolio that showcases your work across media formats (i.e., articles, marketing copy, social media posts, web or ad design, etc.) our recruiting team will review your application to ensure you meet the qualifications. This may include a brief telephone screen with our HR director to verify resume specifics and salary requirements. Candidates of interest also will be asked to complete an assessment of writing and editing skill. Management will be conducting interviews with the most qualified candidates, giving priority to candidates who demonstrate the preferred qualifications.