What are the responsibilities and job description for the Social Media Coordinator position at CaroMont Health?
Job Summary: The Social Media Coordinator is responsible for enhancing the CaroMont Health brand by executing effective social media strategies, creating engaging content, and managing content calendars to promote services and initiatives. This role involves monitoring online reviews, responding to customer feedback, and addressing online reputation management issues to maintain a positive image of CaroMont Health’s facilities and providers. Key responsibilities include analyzing social media performance, managing social media strategies across various platforms, curating content, scheduling posts, interacting with followers and analyzing performance metrics. The role also involves staying current on healthcare social media trends, managing negative feedback, assisting in crisis management, and protecting the company’s online reputation. The Social Media Coordinator will ensure a consistent online presence while leveraging creative, communication, and analytical skills to drive engagement and brand growth. Other duties as assigned.
Qualifications: Bachelor’s degree in communications, public relations, journalism, English or a related field, plus at least three years of experience in social media and corporate communications. Healthcare experience preferred. You must possess exceptional verbal, written and interpersonal communication skills to collaborate with all stakeholders; knowledge of AP Style and strong proficiency in social media platforms are required. Must be highly organized, motivated and have a strong commitment to integrity, teamwork, and customer service to manage multiple projects in a fast-paced and deadline-driven environment.
EOE AA M/F/Vet/Disability
