What are the responsibilities and job description for the Caron Engineering, Inc. is hiring: Marketing Coordinator in Wells position at Caron Engineering, Inc.?

Job Description

Company Overview

Caron Engineering is a global leader in advanced technology solutions for manufacturing process automation. We are dedicated to pushing the boundaries of innovation, helping manufacturers enhance productivity and efficiency through state-of-the-art CNC automation, intelligent software, and integrated systems. As an employee-owned company (ESOP), we place a strong emphasis on our collaborative and inclusive company culture. We believe our employees are our greatest asset, and each team member has the opportunity to hold a vested interest in our success through company stock ownership.

The Marketing Coordinator is not only technically savvy but also fun, motivated, and a team player. This individual will report directly to the Chief Marketing Officer and will support all aspects of the marketing department. The ideal candidate will be a proactive, independent learner with strong communication skills, capable of simplifying complex technical concepts while collaborating with cross-functional teams to maximize revenue generation.

Role and responsibilities include but may not be limited to the following :

Content Creation & Writing : Assist with developing content for blogs, case studies, product descriptions, website pages, and social media campaigns. Help enhance our online visibility by contributing to SEO-driven strategies directed by the CMO.
Web Content Management : Collaborate on maintaining, updating, and analyzing website content to ensure it is current, accurate, and fully optimized.
Email Marketing : Assist with the creation, deployment, and analysis of email marketing campaigns in the form of newsletters, product updates, and lead nurturing campaigns.
Design & Creativity : Help with the creation of visually appealing content for various marketing channels, including social media graphics, website, brochures, and presentations.
CRM Management & Lead Generation : Support lead management by inputting and maintaining CRM data and assisting the sales team with following up on leads generated from marketing campaigns. Assist our integrator network with lead management and updating records to the CRM.
Event Coordination : Assist with the planning and execution of trade shows, open houses, and other industry events, showcasing our innovative products and fostering a fun and welcoming brand presence.
General Marketing Support : Provide general support to the CMO and broader marketing and sales teams, jumping into ad-hoc marketing projects with enthusiasm and flexibility.

Personality & Traits :

Team Player : You enjoy working in a team, contributing ideas, fostering a positive and creative environment, and are always willing to support your colleagues to achieve shared goals.

Motivated & Proactive : You are self-driven to effectively manage time and meet deadlines. You are excited about learning new things, taking initiative on projects, and finding solutions.

Software skills :

Proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams)

Experience with social media platforms and creating engaging content.

Proficiency with CRM systems (e.g. Salesforce) and marketing automation tools, a plus.

Basic knowledge of website builder platforms (e.g. WordPress), SEO, email marketing platforms, and web analytics.

Qualifications :

Bachelor’s degree in marketing, communications, or a related field; and / or 2 years of marketing experience, ideally in a technical or B2B environment.

Strong writing, editing, and communication skills, with the ability to simplify technical topics.

Attention to detail

Strong organizational skills with the ability to manage multiple projects simultaneously.

Familiarity with industrial automation, CNC machining, or manufacturing technologies is a plus.

Capable of lifting up to 35 lbs.

All employees with disabilities should be able to perform the essential job descriptions with or without reasonable accommodation

Why Join Us?

Be part of a fast-growing, employee-owned company at the forefront of automation technology for manufacturing.

Work in a collaborative, supportive environment with opportunities for professional growth.

Competitive salary and benefits package.

How to Apply : Please submit your resume, cover letter here, and any relevant work samples you’d like to share that showcase your marketing skills to marketing@caroneng.com

Company Description

Caron Engineering (CEI) is a small but growing company working in the global CNC machine industry. We develop and produce accessories that allow CNC machines to work smarter and more efficiently for some of the largest and most advanced companies in the world.

Company Description

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