Vice President - Strategic Marketing

Carpenter Technology Corporation is a leading producer and distributor of premium specialty alloys, including titanium alloys, nickel and cobalt based superalloys, stainless steels, alloy steels and tool steels.  Carpenter Technology’s high-performance materials and advanced process solutions are an integral part of critical applications used within the aerospace, transportation, medical and energy markets, among other markets.  Building on its history of innovation, Carpenter Technology’s wrought and powder technology capabilities support a range of next-generation products and manufacturing techniques, including novel magnetic materials and additive manufacturing.

VICE PRESIDENT – STRATEGIC MARKETING

PRIMARY RESPONSIBILITIES FOR THE VICE PRESIDENT – STRATEGIC MARKETING

• Responsible for creating and driving the vision, strategy, product development, and OEM engagement strategy of Carpenter’s products for all markets.
• Lead every aspect of the marketing of services, including overall business strategy and positioning, roadmap, definition, development, and launch, business model, and business plan, business analytics & market research, and go to market strategy.
• Identify market opportunities, build business cases, and define vision and strategy.
• Work across business and functions, including engineering, finance, legal, marketing communications, sales, and customer support to align strategies and product plans, and ensure the successful development, launch, and adoption of Carpenter products.
• Design and execute impactful market research studies, drive to conclusions and actionable recommendations for the Business Unit market research planning and execution.
• Communicate the findings and implications. Drive action from analysis. Understand and develop innovative business models. Understand value elements critical to customers.
• Develop value equations and target value propositions to customer segment.
• Share and develop long range plans with our identified assigned market OEM’s that are designed to keep CRS at the forefront of new product development, enhanced partnering and value creation. 
• Act as a key liaison with our customers to facilitate relationships and enhanced communication across a wide range of disciplines between CRS and targeted OEM’s.
• Assure key project plans are undertaken and deliver valued results.
• Serve as internal expert and advisor on assigned market Prime OEM and competitor strategies and capabilities. 
• Develop and maintains assessments of assigned market OEM’s strategic objectives.
• Perform all other duties and special projects as assigned.

REQUIRED FOR THE VICE PRESIDENT – STRATEGIC MARKETING

• Bachelor’s Degree in Sales, Marketing, Business, or related degree.  MBA preferred.
• 15 or more years of related experience with progressive managerial responsibilities.
• Influences internal/external business and regulatory issues that may impact the business.  Has expertise in leading-edge theories, techniques, and/or technologies.  May contribute to the development of the business and/or discipline strategy.
• Develops long-term strategies and project objectives.  Effectively leads organization-wide projects or initiatives that have significant business impact.
• Manages resource requirements and business needs and return-on-investment for projects.
• Proactively identifies and solves the most complex problems with significant impact on the management and direction of the business.
• Customer Focused - Aligns new concepts, technologies, services or products for the business to address future customer requirements.
• Demonstrated leadership ability; sets high expectations for performance.
• Direct, candid, and mature interpersonal skills.
• Willingness to offer a dissenting opinion before final decisions are reached.
• Assertiveness in support of safety and operational requirements.
• Innovative problem-solving skills, including motivation to discover "Win-Win" outcomes whenever possible.
• Ability to successfully coordinate internal and external resources.
• Ability to work effectively as part of a team.
• Good business writing skills.

Carpenter Technology Company offers a competitive salary and a comprehensive benefits package including life, medical, dental, vision, flexible spending accounts, disability coverage, 401k with company contributions as well as many other options to employees.

Carpenter Technology Corporation’s policy is to fully and effectively maintain a program of equal employment opportunity and nondiscrimination for all employees, to employ affirmative action for all protected classes, and to recruit and develop the best qualified persons available regardless of age, race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, political affiliation or any other characteristic protected by law. The Company also will recruit, develop and provide opportunities for qualified persons with disabilities and protected veterans.