What are the responsibilities and job description for the Associate Director, Digital - Global Marketing Business Partner position at Carrier?

Country :

United States of America

Location :

CAF77 : CCS - CIB 13995 Pasteur Blvd , Palm Beach Gardens, FL, 33418 USA

Carrier is the leading global provider of healthy and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC in Americas, Europe and APAC as well as refrigeration. We make modern life possible by delivering smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

About This Role

As the Digital Technology Business Partner, you will focus on supporting Carrier’s Marketing & Communications function and play a pivotal role in supporting the creation and execution of marketing and communication strategies through innovative technology solutions. This position serves as the key partner to Marketing & Communications, ensuring seamless aligning of technology with business objectives to drive performance, enhance customer experience, and help amplify our brand’s impact. You will oversee the integration, operation and optimization of Carrier’s digital marketing technology stack, ensuring compliance, scalability, and efficiency.

Key Responsibilities :

Technology Strategy, Leadership & Innovation

Collaboratively develop and execute a comprehensive digital technology strategy that align with Marketing & Communications strategies and objectives, driving long-term value.
Collaborate with stakeholders and senior leaders in Marketing & Communications to understand business needs and translate them into technology requirements.
Partner with Digital Marketing to co-lead the development, execution, and maintenance of a technology roadmaps for Marketing & Communications that deliver against business requirements while ensuring scalability, security, and innovation.
Provide thought leadership on emerging technologies and trends to enable innovation and keep Carrier at the forefront of digital transformation.

Platform Management and Operations

Oversee the management of digital platforms, including, but not limited to, content management systems (CMS), digital asset management (DAM), analytics tools, and marketing automation solutions. Collaborate with Marketing & Communications and act as a liaison to provide business requirements for Customer Relationship Management (CRM) to the Digital COEs.

Ensure platform stability, scalability, and compliance with internal policies and external regulations.

Collaborate with Marketing & Communications and act as a liaison to provide business requirements for select vendors to the Digital COEs to ensure optimal performance, support and cost-efficiency.

Drive operational excellence through standardization, simplification, and continuous improvement.

Collaborate with Marketing & Communications and act as a liaison to the Digital COEs to help ensure the technology infrastructure meets business needs.

Integration and Development

Collaborate with Marketing & Communications and act as a liaison to ensure clarity of business requirements within the Digital CoEs for the following :

Integration of digital marketing and communications tools and platforms across Carrier’s technology ecosystem to ensure seamless data flow and system interoperability.

Custom development projects to address unique business requirements and enhance functionality.

Collaboration and Partnership

Act as the primary liaison between Digital Technology (DT) and Corporate Marketing & Communications to ensure alignment on technology solutions, standards, resources, and budgets.

Work closely with Business Unit and Center of Excellence DT teams to ensure alignment on solution, standards, resources, & budgets for project execution. Lead a matrixed group of digital program execution teams to deliver on time, with quality, and on budget.

Operational Excellence, Governance & Compliance

Manage the global Digital Technologies budget allocated to support Marketing & Communications programs and initiatives and technology footprint with a focus on service levels, cost optimization, standardization and simplicity.

Act as the primary owner of digital technology compliance for Marketing & Communications platforms, managing risk and maintaining alignment with corporate policies including but not limited to cyber security, data privacy and regulatory standards.

Required Qualifications :

10 years of experience related to IT / Digital leadership including strategy and roadmap definitions, program planning, resource allocation, change management, and execution.

5 years of experience with project management principles and project management skills such as agile methodology in the IT / Digital domain.

5 years of experience working in a highly matrixed environment and with cross functional leadership teams.

Bachelor’s Degree.

Preferred Qualifications :

Demonstrated experience and knowledge in major CRM, content management, analytics / AI, and marketing technologies.

Degree in Information Systems, Information Technology, or Computer Science.

LI-Onsite

RSRCAR

Carrier is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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Associate Director, Digital - Global Marketing Business Partner

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