Senior Area Manager

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Senior Area Manager, LATAM

Cartier | Coral Gables, FL

Reports to: Vice President of Commercial, LAC

MAIN PURPOSE

The Sr Area Manager oversees a network of Cartier Boutiques and Watch Specialists Points of Sales (POS) in the Cartier LAC network, developing strategic action plans with partners and providing leadership support to drive business growth, team development, operational excellence and foster long term, trusted client relationships.

Key Responsibilities

BUSINESS DEVELOPMENT

Achieve sell-out, market share and sell-in objectives while constantly monitoring and reassessing our footprint.

• Set and monitor relevant KPIs, both quantitative and qualitative, for the assigned territories.
• Achieve sell-in and sell-out targets for the geographical scope assigned, conducting regular reviews and analysis of the network to ensure optimal performance and provide accurate latest estimates for corrective actions.
• Manage and reinforce partnerships continuously.
• Be an expert in the territories managed, understanding market intricacies, including consumer demographics, economic factors and political and tourism-related insights.
• Collect market intelligence regarding competition and other developments (hotels, malls, cruise-ship terminals, etc.).
• Manage strategic changes in the market, including store openings, closures, renovation, and partner changes.
• Lead the process of store opening, renovation and relocation in close collaboration with the Commercial Performance & Operations Team and SDP and involving all relevant departments.
• Conduct frequent territory visits and maximize each opportunity.
• Support the development of the Prestige Sales segment.
• Regularly adjust the three-year network plan.
  
  

ACTION PLANS | PARTNERS RETAILIZATION

In Collaboration With Commercial Performance & Operations Team

• Support and drive “Retailization” of the External Partner Network in close collaboration with all teams.
• Lead and support boutique and watch specialist partners and boutique managers to analyse and interpret data.
• Analyse contexts and propose commercial opportunities while developing yearly strategic action plans with partners and boutique managers.
• Follow up monthly on performance and action plan execution.
• Ensure effective communication and implementation of all corporate and regional strategic initiatives with partners.
• Develop yearly strategic action plans for key markets.
  
  

CLIENT

• Lead client-centric strategies and manage change within the boutique and watch specialist network, reinforcing adherence to the CARE Platform to ensure proper client data collection.
• Collaborate with the Retail Operations Manager and L&D when receiving negative end-client feedback on CARE or through the Barometer.
• Partner with boutique/watch specialist partners to plan and execute PR, Media, CRM, e-partner action plans, and VIP client opportunities aligned with corporate guidelines.
• Act as a Maison Ambassador, attending events with boutique and watch specialist partners, and developing relationships with key VIP clients when appropriate.
• Support VIP client treatment strategies and action plans.
  
  

PEOPLE & TALENT DEVELOPMENT

In Collaboration With Retail Ops Manager & L&D Manager

• Participate in the recruitment, development and growth of the boutique teams.
• Support boutique managers in team development and performance management.
• Identify and develop Cartier Ambassadors in the Watch Specialist network.
• Lead the performance management of Ambassadors.
• Embrace a collaborative environment with a co-construction mindset across teams to foster innovation.
  
  

BRAND IMAGE AND MERCHANDISING

Ensure a flawless presentation of Cartier in each store under supervision.

• Oversee brand image and visibility in coordination with the retail Operations, Store Design & Planning and Marketing Teams focusing on product and visual merchandising.
• Implement strategic objectives for the Retail and Specialist markets.
• Reinforce the business model by overseeing the auto-replenishment process and maintaining appropriate stock levels.
• Review boutique and POS assortments biannually with Marketing and Supply Chain, and with the store managers.
• Work with Visual Merchandising (VM) to ensure the correct display guidelines and animation implementation.
  
  

Other

• Legal: Coordinate with the Legal Department, to ensure all agreements and contracts are in place.
• Finance: Ensure partners remain current in collaboration with the Finance Department
• Contribute to transversal projects.
  
  

The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.

Dimension

Geographical area (scope) under responsibility

• Latin America and the Caribbean
• 2/3 External Boutiques and 15/20 Watch Specialists
• Exact terriroties to be defined with a mix of local markets and tourist markets
  
  

Sales Turnover Under Responsibility

• Sell-Out: $30M
  
  

Complexity of assigned territory

• Multi-cultural, multi-lingual, diversity of business partners, local and tourist markets
  
  

Budget under responsibility

• Manager travel budget
• Coordinates Comm/PR/Training/CRM Dept's for all expenses in his/her zone
  
  

Level of autonomy

• Maximum autonomy within assigned budget
• Major strategic decisions taken with Commercial VP
  
  

Number Point of Sales

• TBC
• /-3 External Boutiques
• /-15 POS (Watch Specialists)
  
  

JOB PROFILE

Education

• Bachelor Degree in Business, Finance, Marketing or International trade required.
• MBA a plus.
  
  

Required Experience

• Minimum 10 years experience in the international sales, retail and/or marketing fields.
• 5/7 years experience in the Luxury industry.
• Desired experience in the Latin America and Caribbean market.
  
  

Technical Skills / Abilities

• Proficient in Microsoft Word, Powerpoint, Excel, high level of power analytics.
• Fluent in English & Spanish required. French and Portuguese is a plus.
  
  

Personal Skills

The successful candidate will have the following personal qualities:

• Strong knowledge in sales and marketing strategies and techniques, preferable in luxury products.
• Proven sales track record.
• Availability to travel and work extended hours.
• Excellent oral and written communication skills.
• Excellent presentation skills.
• Solid analytical skills.
• People-oriented and team player.
• Comfortable managing high level of complexities, uncertainties and conflicts.
• Strong ability to multi-task and perform with several high priority projects running at the same time.
• Familiar with international variances in cultural and legal issues.
• Able to adjust to different style of people, culture, background etc
  
  

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer – United States

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

At Richemont, We Craft the Future!

Salary will be determined based on relevant skills and experience.